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Tires
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Tires earns its 1/10 woke score by rejecting DEI-style training and progressive framing in favor of crude blue-collar banter and shop-floor comedy with no social messaging.
Tires is a crude workplace sitcom centered on the staff of a family auto/tire shop, where manager Will and his cousin Shane navigate sales contests, business expansions, inventory issues, and personal antics through un-PC blue-collar banter featuring sexual jokes, slurs, and stereotypes.
The series consistently rejects progressive framing, instead satirizing DEI-style efforts like inclusion initiatives or mandatory HR training while keeping any identity elements (such as the sole female employee) strictly as comedic foils within traditional ensemble dynamics. Creator Shane Gillis's anti-woke persona drives the focus on raunchy situational humor and shop-floor operations rather than social commentary or forced representation, yielding an overall woke score of 1/10.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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Privacy policyWe've run a full content analysis on Tires and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Tires's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Tires is rated TV-MA. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
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