Tires Season 1 scores a low 1/10 by mocking its lone inclusion scheme as a cringey flop and sticking to crude shop banter, sales rivalries, and family clashes with zero political messaging.
Tires Season 1 is a crude workplace sitcom centered on Will (Steve Gerben), the hapless manager of a family auto shop, and his tormenting cousin Shane (Shane Gillis).
The single progressive-adjacent element is Episode 1's "inclusion initiative," where Will attempts to attract female customers and invites a reporter, only for the effort to collapse into objectifying and harassing humor that underscores the scheme's cringey failure. This plot point satirizes rather than endorses DEI-style efforts.
The rest of the season revolves around sales contests, rumors, a bikini car wash pivot, and family clashes, all delivered through un-PC blue-collar banter featuring slurs, sexual jokes, and stereotypes that deliberately reject sanitized comedy. Casting includes Kilah Fox as the shop's sole female employee (transferred for prior misconduct), but she functions as a comedic foil within the existing ensemble rather than a forced diversity statement.
Creators Shane Gillis and Steve Gerben, known for edgier stand-up, self-funded the initial season to produce exactly this style of humor. Audience reception splits along ideological lines, with anti-woke viewers embracing it as a direct counter to progressive norms while critics dismiss the content as juvenile.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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We've run a full content analysis on Tires - Season 1 and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Tires - Season 1's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Tires - Season 1 is rated TV-MA. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
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