This Is Us
tv·TV-14·
This Is Us earns its moderate 6/10 woke score through organic storylines on interracial adoption, racial identity, and occasional nods to BLM or LGBTQ themes that emerge from the family premise. These elements stay secondary to the core emotional focus on love, grief, and personal growth rather than driving systemic critiques.
This Is Us centers on the Pearson family's multi-timeline stories of love, loss, grief, addiction, and personal growth, anchored by the interracial adoption of Black infant Randall into a white family after a stillbirth, which fuels ongoing arcs around identity, belonging, and biological reconnection.
The series incorporates prominent Black characters and subplots exploring racial dynamics, transracial family tensions, and later elements like BLM protests, white privilege discussions, and LGBTQ coming-out stories (including nonbinary relationships), often through character-driven family conflicts rather than systemic critiques. These identity-focused themes arise organically from the premise and creator-driven diversity efforts in casting and writing, appearing as noticeable but secondary layers across seasons without consistently dominating the emotional family drama. The aggregate profile yields the show's official overall woke score of 6/10.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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We've run a full content analysis on This Is Us and scored it 6/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into This Is Us's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). This Is Us is rated TV-14. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
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