The recurring main character Fred, a bison voiced by non-binary actor Iris Menas, is explicitly non-binary and uses they/them pronouns throughout the show, including Season 3 episodes where the character participates in adventures as part of the central 'Eyes' team. Creator Chris Nee, an LGBTQ activist and lesbian mother, has openly stated the intent to introduce non-binary representation to make such concepts a 'non-issue' for young children and to reflect her own experiences, directly injecting identity politics into the narrative framework.

Additional elements include a character with two gay fathers ('dad mummies'), reinforcing same-sex parenting normalization. As a TV-Y series for ages 2-6 focused on museum adventures, history, and problem-solving, these elements are not incidental but deliberately placed to normalize gender fluidity and queer family structures for impressionable preschool audiences.

The prominence of the non-binary character across episodes, combined with the creator's activist framing, makes the ideology central rather than peripheral, leading to widespread audience backlash labeling it indoctrination and contributing to the series' cancellation after Season 5. This represents a clear prioritization of contemporary social justice messaging over traditional children's storytelling.