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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Up
Up
Box Office
Hit · 4.2x
Budget$175M
Worldwide Gross$735.1M
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Up

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Up

Up

movie·PG·May 29, 2009·
Box OfficeHit · 4.2x
$175M
Budget
$735.1M
Gross
Shop

Shop this title

Up

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Digital video
Amazon — Digital video. Search this format: Up. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Up. Opens in a new tab

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Up

movie
PG
May 29, 2009
Wokeometer Rating
2Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Up delivers a low 2/10 woke score by centering on Carl and Russell's cross-generational bond, grief, and adventure without identity politics or social justice framing. It stays neutral entertainment rooted in universal human stories.

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Detailed Analysis

Up (2009) is a traditional Pixar adventure centered on elderly widower Carl Fredricksen fulfilling a promise to his late wife Ellie by flying his house to South America, joined by persistent 8-year-old Wilderness Explorer Russell.

The core premise revolves around generational friendship, grief, adventure, and letting go of obsession (via antagonist Charles Muntz), with no foundational reliance on identity politics, systemic oppression narratives, or critiques of traditional norms. Classic themes of loss, dreams, and cross-generational bonds drive the story without any explicit social justice framing, lecture moments, or creator statements prioritizing inclusion mandates. Casting choices further underscore the film's non-ideological approach.

Russell is introduced as an original character whose Asian-American background appears organically through the voice performance of Jordan Nagai and modeling on Korean-American animator Peter Sohn, without stereotypes or narrative emphasis on ethnicity. The incidental diversity in the non-biological 'family' of friends—Carl, Russell, dog Dug, and bird Kevin—serves emotional storytelling and character growth rather than activist messaging, keeping the focus squarely on universal human experiences.

Key Factors

  • Organic casting of new original character Russell (Asian-American boy voiced by Jordan Nagai, modeled on Korean-American animator Peter Sohn) as a lead without stereotypes or narrative emphasis on ethnicity
  • Incidental diversity and non-biological 'family' of friends (Carl, Russell, dog Dug, bird Kevin) that serves emotional storytelling rather than activist messaging
  • Classic themes of loss, dreams, and cross-generational bonds with no explicit social justice framing, lecture moments, or creator statements prioritizing inclusion mandates

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Pete Docter

Is Up Woke?

We've run a full content analysis on Up and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Up?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Up's overall score.

Is Up family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Up is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Ed Asner
1.1Based

Ed Asner

Carl Fredricksen (voice)

Christopher Plummer
3.1Based

Christopher Plummer

Charles Muntz (voice)

Jordan Nagai
2Based

Jordan Nagai

Russell (voice)

Bob Peterson
1.5Based

Bob Peterson

Dug / Alpha (voice)

Delroy Lindo
6Mixed

Delroy Lindo

Beta (voice)

J
2Based

Jerome Ranft

Gamma (voice)

John Ratzenberger
1Based

John Ratzenberger

Construction Foreman Tom (voice)

David Kaye
0.8Based

David Kaye

Newsreel Announcer (voice)

E
2Based

Elie Docter

Young Ellie (voice)

Jeremy Leary
2Based

Jeremy Leary

Young Carl (voice)

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