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  1. Wokeometer
  2. Movies
  3. The Marvels
The Marvels
Box Office
Flop · 0.8x
Budget$274.8M
Worldwide Gross$206.1M
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The Marvels

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The Marvels

The Marvels

movie·PG-13·Nov 10, 2023·
Box OfficeFlop · 0.8x
$274.8M
Budget
$206.1M
Gross
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Shop this title

The Marvels

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Digital video
Amazon — Digital video. Search this format: The Marvels. Opens in a new tab
DVD & Blu-ray
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The Marvels

movie
PG-13
November 10, 2023
Wokeometer Rating
6Mixed
Audience Woke Score
9/10
Woke
2 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

The Marvels delivers a comic-faithful all-female, diverse team-up (6/10 woke) with light unity and representation themes, no heavy preaching, but sparked intense anti-woke backlash blaming DEI for its box office flop.

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Detailed Analysis

The Marvels features a prominent all-female lead trio with diverse ethnic backgrounds—white Brie Larson as Carol Danvers, Black Teyonah Parris as Monica Rambeau, and Pakistani-Canadian Muslim Iman Vellani as Kamala Khan—reflecting Marvel's push for representation that influences casting and character dynamics but aligns with comic origins without unjustified race or gender swaps.

Themes emphasize chosen family, trauma recovery, and unity among the women, with Kamala's Muslim family life normalized in subplots rather than driving conflict. No overt lectures on systemic oppression, patriarchy, or identity politics occur, and the core premise revolves around entangled powers and a cosmic threat in a standard superhero team-up adventure.

However, the female-centric 'girl power' focus and diversity drew substantial anti-woke backlash, with conservatives celebrating its record-breaking box office flop ($206M against $374M budget) as 'go woke go broke,' blaming aversion to DEI-driven content despite faithful adaptations and competent execution. Audience sentiment on X heavily attributes failure to 'woke stuff,' 'black and Muslim variants,' and pandering, amplifying perceptions of progressive influence despite lack of creator-stated activism from director Nia DaCosta.

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism4

Marvel's broader push for inclusive casting influences the project, though the director offered no public statements framing it around progressive activism or mandates.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

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Directed by

  • Nia DaCosta

Is The Marvels Woke?

We've run a full content analysis on The Marvels and scored it 6/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in The Marvels?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Marvels's overall score.

Is The Marvels family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Marvels is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Brie Larson
5.2Mixed

Brie Larson

Carol Danvers / Captain Marvel

Teyonah Parris
6.8Mixed

Teyonah Parris

Monica Rambeau

Iman Vellani
5Mixed

Iman Vellani

Kamala Khan / Ms. Marvel

Samuel L. Jackson
2.1Based

Samuel L. Jackson

Nick Fury

Zawe Ashton
6Mixed

Zawe Ashton

Dar-Benn

Gary Lewis
2.5Based

Gary Lewis

Emperor Dro'ge

Park Seo-jun
6Mixed

Park Seo-jun

Prince Yan

Zenobia Shroff
6Mixed

Zenobia Shroff

Muneeba Khan

Mohan Kapur
6Mixed

Mohan Kapur

Yusuf Khan

Saagar Shaikh
6Mixed

Saagar Shaikh

Aamir Khan

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