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  1. Wokeometer
  2. Movies
  3. Avengers: Endgame
Avengers: Endgame
Box Office
Hit · 7.9x
Budget$356M
Worldwide Gross$2.8B
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Avengers: Endgame

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Avengers: Endgame

Avengers: Endgame

movie·PG-13·Apr 26, 2019·
Box OfficeHit · 7.9x
$356M
Budget
$2.8B
Gross
Shop

Shop this title

Avengers: Endgame

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Avengers: Endgame. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Avengers: Endgame. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Avengers: Endgame

movie
PG-13
April 26, 2019
Wokeometer Rating
3Based
Audience Woke Score
4/10
Mixed
6 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Avengers: Endgame earns a low 3/10 wokeness score – fleeting progressive nods like 'women assemble' and a single gay mention stay background flavor, keeping the focus on pure superhero heroism, sacrifice, and epic storytelling without political preaching.

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Detailed Analysis

Avengers: Endgame features minor incidental progressive elements that do not drive the narrative or premise, keeping the focus on traditional superhero storytelling of heroism, sacrifice, and team assembly to undo cosmic catastrophe.

The brief 'women assemble' scene in the final battle, where female heroes briefly unite, drew criticism as forced pandering and a tonal halt, but it remains a fleeting fan-service moment amid the epic action rather than a central theme. A single line in the support group scene references a man's boyfriend lost to the Snap, marking MCU's first gay mention, yet it's background flavor without development or messaging.

Captain America passing his shield to established black ally Sam Wilson aligns with comic lore and character arcs, not an unjustified swap or identity politics pivot. White male heroes like Iron Man, Thor, Hulk, and Cap face personal culminations (death, depression, injury, retirement), but these serve emotional payoff from 10+ years of buildup, not ideological diminishment.

No overt lectures on systemic issues, patriarchy critiques, or activist framing dominate; diversity in casting feels organic to the established MCU ensemble. Audience backlash targets these isolated beats but pales against universal acclaim and record-breaking success, confirming the film's pure entertainment appeal without ideological intrusion.

Key Factors

  • Forced 'girl power' scene criticized as pandering feminist insertion that disrupts battle pacing but not central to plot
  • Token gay reference in support group as one throwaway line without narrative weight
  • Established character handoffs like shield to Falcon and leadership to Valkyrie per lore, not activist changes

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Anthony Russo
  • Joe Russo

Is Avengers: Endgame Woke?

We've run a full content analysis on Avengers: Endgame and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Audience Fit
3/5
Mixed fit

Audience Fit is the inverse of the community's average woke rating of 4.3/10: the less woke our audience finds a title, the more stars it earns. Based on 6 audience ratings.

Frequently Asked Questions

What kind of woke content is in Avengers: Endgame?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Avengers: Endgame's overall score.

Is Avengers: Endgame family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Avengers: Endgame is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Robert Downey Jr.
1.4Based

Robert Downey Jr.

Tony Stark / Iron Man

Chris Evans
3Based

Chris Evans

Steve Rogers / Captain America

Mark Ruffalo
3.3Based

Mark Ruffalo

Bruce Banner / Hulk

Chris Hemsworth
3.4Based

Chris Hemsworth

Thor

Scarlett Johansson
2.5Based

Scarlett Johansson

Natasha Romanoff / Black Widow

Jeremy Renner
2.4Based

Jeremy Renner

Clint Barton / Hawkeye

Josh Brolin
3Based

Josh Brolin

Thanos

Don Cheadle
3.5Based

Don Cheadle

James Rhodes / War Machine

Paul Rudd
2.2Based

Paul Rudd

Scott Lang / Ant-Man

Benedict Cumberbatch
2.8Based

Benedict Cumberbatch

Doctor Strange

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