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  1. Wokeometer
  2. Movies
  3. Spider-Man: Homecoming
Spider-Man: Homecoming
Box Office
Hit · 5.0x
Budget$175M
Worldwide Gross$881M
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Spider-Man: Homecoming

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Spider-Man: Homecoming

Spider-Man: Homecoming

movie·PG-13·Jul 7, 2017·
Box OfficeHit · 5.0x
$175M
Budget
$881M
Gross
Shop

Shop this title

Spider-Man: Homecoming

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Spider-Man: Homecoming. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Spider-Man: Homecoming. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Spider-Man: Homecoming

movie
PG-13
July 7, 2017
Wokeometer Rating
3Based
1/10
Audience Woke Score
4/10
Mixed
2 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Spider-Man: Homecoming earns a low 3/10 woke score for delivering classic superhero fun—high school drama, friendship, and heroism—with natural Queens diversity, no forced politics or lectures.

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Detailed Analysis

Spider-Man: Homecoming delivers a refreshingly traditional superhero tale centered on Peter Parker's high school struggles, mentorship under Tony Stark, and showdown with the Vulture, unburdened by heavy progressive ideology.

The diverse supporting cast—including Zendaya as the sarcastic Michelle 'MJ' Jones, Jacob Batalon as best friend Ned, Laura Harrier as Liz Allan, and Donald Glover as Aaron Davis—mirrors a realistic Queens, New York high school environment without forcing identity politics into character motivations, arcs, or conflicts. Pre-release backlash over Zendaya's casting stemmed from unfounded fears of race-swapping Mary Jane Watson, but the film smartly introduces her as a new character, avoiding source material alterations that prioritize diversity over story fidelity.

Themes emphasize personal responsibility, friendship, and heroism, with no overt social justice lectures, critiques of traditional masculinity, or narratives of systemic oppression. Creators like director Jon Watts highlighted diversity for authenticity to the setting, not activist mandates, resulting in broad appeal and blockbuster success without notable audience revolt against 'woke' elements.

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism1

Director comments emphasize diversity for realistic depiction of the setting rather than activist mandates, and the production avoided marketing centered on progressive credentials or ESG-driven decisions.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

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Directed by

  • Jon Watts

Is Spider-Man: Homecoming Woke?

We've run a full content analysis on Spider-Man: Homecoming and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Spider-Man: Homecoming?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Spider-Man: Homecoming's overall score.

Is Spider-Man: Homecoming family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Spider-Man: Homecoming is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Tom Holland
3.1Based

Tom Holland

Peter Parker / Spider-Man

Michael Keaton
1.5Based

Michael Keaton

Adrian Toomes / Vulture

Robert Downey Jr.
1.4Based

Robert Downey Jr.

Tony Stark / Iron Man

Marisa Tomei
1.7Based

Marisa Tomei

May Parker

Jon Favreau
2.1Based

Jon Favreau

Happy Hogan

Gwyneth Paltrow
1.5Based

Gwyneth Paltrow

Pepper Potts

Zendaya
3.7Based

Zendaya

Michelle

Donald Glover
3.6Based

Donald Glover

Aaron Davis

Jacob Batalon
2.2Based

Jacob Batalon

Ned

Laura Harrier
4.5Mixed

Laura Harrier

Liz

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