Box Office
Hit · 10.7xBudget$225M
Worldwide Gross$2.4B
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Spider-Man: Brand New Day
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Spider-Man: Brand New Day
movie·PG-13·Jul 31, 2026·
Box OfficeHit · 10.7x
$225M
Budget
$2.4B
Gross
Shop
Shop this title
Spider-Man: Brand New Day
We may earn a commission from purchases through these links.
Digital video
Search US stores by format. Check the title and edition before buying.
Explore Prime Video — Opens in a new tab
Catalog availability and subscription terms vary.
Spider-Man: Brand New Day
movie
PG-13
July 31, 2026
Wokeometer Rating
3Based
4/10
Scale: 0 = not woke, 10 = maximally woke
TL;DR Verdict
Spider-Man: Brand New Day earns a low 3/10 woke score by delivering classic, story-focused entertainment centered on Peter Parker's isolation, relationships, and heroic transformation without identity politics or social critiques.
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Detailed Analysis
Spider-Man: Brand New Day maintains the MCU's established continuity without introducing new source-material alterations for this installment.
Zendaya reprises Michelle Jones/MJ in her ongoing role, and the core narrative centers on Peter Parker's isolation as a forgotten hero, his relationships, and a personal transformation triggered by pressure and a mind-control-linked villain threat—classic storytelling focused on heroism and emotional stakes rather than identity politics or systemic critiques.
Key Factors
- MCU-established casting continuity with Zendaya as MJ and no fresh race/gender swaps of prior characters
- Sadie Sink's Jean Grey introduced as an original crossover element justified by in-universe mind-control and mutant crossover plot mechanics
- Traditional premise of Peter's isolation, heroism, and relationships without lecture moments, DEI-driven arcs, or activist framing as the emotional driver
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Detailed BreakdownPro
Free Preview1 of 5 categories unlocked
Corporate & Creator Activism1
No notable creator interviews, studio DEI initiatives, or marketing focused on progressive credentials are tied to this installment.
Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.
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Is Spider-Man: Brand New Day Woke?
We've run a full content analysis on Spider-Man: Brand New Day and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Audience Fit is the inverse of the community's average woke rating of 4.5/10: the less woke our audience finds a title, the more stars it earns. Based on 11 audience ratings.
Frequently Asked Questions
What kind of woke content is in Spider-Man: Brand New Day?
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Spider-Man: Brand New Day's overall score.
Is Spider-Man: Brand New Day family-friendly?
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Spider-Man: Brand New Day is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
How does Wokeometer score movies?
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
