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  1. Wokeometer
  2. Movies
  3. Haunted Mansion
Haunted Mansion
Box Office
Flop · 0.7x
Budget$157.8M
Worldwide Gross$117.4M
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Haunted Mansion

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Haunted Mansion

Haunted Mansion

movie·PG-13·Jul 28, 2023·
Box OfficeFlop · 0.7x
$157.8M
Budget
$117.4M
Gross
Shop

Shop this title

Haunted Mansion

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Haunted Mansion. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Haunted Mansion. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Haunted Mansion

movie
PG-13
July 28, 2023
Wokeometer Rating
4Mixed
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

The 2023 Haunted Mansion uses a diverse ensemble in a standard haunted-house story without identity-politics framing or lectures, producing only moderate messaging that earns a 4/10.

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Detailed Analysis

The 2023 Haunted Mansion features a deliberately diverse cast centered on Black actors in lead and key supporting roles set in New Orleans: LaKeith Stanfield as grieving astrophysicist-turned-tour guide Ben Matthias, Rosario Dawson as single-mother doctor Gabbie, Chase W.

Dillon as her son Travis, and Tiffany Haddish as psychic Harriet, alongside white actors Owen Wilson, Danny DeVito, Jamie Lee Curtis as Madame Leota, and Jared Leto as the Hatbox Ghost. Director Justin Simien, whose prior work includes Dear White People, explicitly pushed for a Black lead and ensemble to reflect the city's demographics and culture, describing the vision as making the film 'as Black as possible' and calling the diverse group confronting the supernatural 'radical' for cinema, while insisting it was authentic rather than political.

The core plot follows a widow and son hiring spiritual experts to exorcise ghosts from their new home, uncovering the mansion's tragic history involving grief, a crystal ball medium, and the villainous Hatbox Ghost—standard haunted-house comedy-drama tropes with no central identity-politics framing, systemic-oppression narratives, or lecture moments. Minor promotional controversy arose over white sage imagery on posters, but content itself adds Black ghosts to match the setting without altering established ride characters' races or making diversity the premise. Reception noted box-office underperformance amid mixed reviews focused more on product placement than messaging.

Key Factors

  • Director-driven emphasis on Black lead and diverse New Orleans ensemble as cultural/authentic choice
  • Prominent casting of Black actors in primary protagonist and supporting roles without source swaps
  • Traditional supernatural/grief/family story with diversity as background element rather than thematic driver
  • Creator statements highlighting representation but no explicit activist intent in released content

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism4

The director's prior work and public statements emphasized inclusion and a 'radical' diverse ensemble as authentic to the location, with minor promotional elements like white sage imagery drawing brief attention, but no broader studio DEI mandates highlighted as central.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

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Directed by

  • Justin Simien

Is Haunted Mansion Woke?

We've run a full content analysis on Haunted Mansion and scored it 4/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Haunted Mansion?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Haunted Mansion's overall score.

Is Haunted Mansion family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Haunted Mansion is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Rosario Dawson
3.7Based

Rosario Dawson

Gabbie

Chase W. Dillon
4Mixed

Chase W. Dillon

Travis

LaKeith Stanfield
4.3Mixed

LaKeith Stanfield

Ben Matthias

Owen Wilson
2.7Based

Owen Wilson

Father Kent

Tiffany Haddish
4.4Mixed

Tiffany Haddish

Harriet

Danny DeVito
1.7Based

Danny DeVito

Bruce Davis

Jared Leto
2.6Based

Jared Leto

The Hatbox Ghost

Jamie Lee Curtis
4.3Mixed

Jamie Lee Curtis

Madame Leota

J.R. Adduci
4Mixed

J.R. Adduci

William Gracey

Creek Wilson
4Mixed

Creek Wilson

Mariner Ghost

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