WOKEOMETER.app

The definitive guide to cultural themes in modern entertainment.

Follow @wokeometerr on X

The Woke Report

New scores and the context behind them. A free Friday roundup, when there’s news to share.

Pro MembershipBuy Us a Coffee

Browse Media

  • Movies
  • TV Shows
  • Games
  • Books

Rankings

  • Platforms
  • Franchises
  • Studios
  • Hall of Fame

Company

  • About
  • Mission
  • How We Define Woke
  • Developers
  • Sponsor Wokeometer
  • Feature your work

Support

  • Daily Challenge
  • Calibrate Dial
  • Pro Membership
  • Buy Us a Coffee
  • Contact
Terms of ServicePrivacy PolicyAffiliate information

© 2026 Wokeometer

Film data fromTMDB

As an Amazon Associate I earn from qualifying purchases. We may earn a commission if you buy through these links. Our scores and analysis are independent.

  1. Wokeometer
  2. Movies
  3. Beetlejuice Beetlejuice
Beetlejuice Beetlejuice
Box Office
Hit · 4.6x
Budget$99M
Worldwide Gross$452M
Shop this title

Shop this title

Beetlejuice Beetlejuice

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Beetlejuice Beetlejuice. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Beetlejuice Beetlejuice. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Beetlejuice Beetlejuice

Beetlejuice Beetlejuice

movie·PG-13·Sep 6, 2024·
Box OfficeHit · 4.6x
$99M
Budget
$452M
Gross
Shop

Shop this title

Beetlejuice Beetlejuice

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Beetlejuice Beetlejuice. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Beetlejuice Beetlejuice. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Beetlejuice Beetlejuice

movie
PG-13
September 6, 2024
Wokeometer Rating
2Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Beetlejuice Beetlejuice scores a low 2/10 by centering on three generations of the Deetz family, grief, and supernatural chaos without identity politics or systemic messaging. It stays faithful to Burton's weird-family entertainment over any activist agenda.

Get the next Woke Report ↓
Paid creator placementsFeature your article or video on this page

Detailed Analysis

Beetlejuice Beetlejuice centers on traditional gothic comedy-fantasy storytelling with a focus on family bonds, grief, and supernatural chaos across three generations of the Deetz family.

Lydia and her daughter Astrid drive the emotional core through mother-daughter tension and reconciliation amid Beetlejuice's return, with no foundational shifts to identity politics or systemic critiques. Established characters return faithfully, with creators explicitly rejecting political correctness updates. New supporting roles introduce some organic diversity without source-material alterations or narrative centrality.

Minor incidental elements do not drive themes or premise. Reception was largely positive with strong box office, lacking major ideological backlash or praise for messaging. The film prioritizes Burton's signature weird-family entertainment over contemporary activism.

Material uncertainty exists because multiple casting comparisons and performer facts remain unresolved per normalized status fields; unresolved premises cannot be treated as confirmed changes or used to apply any established-character change floor. No verified cross-sex casting of established roles or ideological casting mandates appears in the supplied research record. The score reflects only the absence of confirmed progressive ideological centrality rather than any affirmative claim of traditionalism. Casting evidence: Casting research is incomplete or contains unresolved comparisons; overall casting fidelity has not been established.

Documented credits include Michael Keaton as Beetlejuice / Betelgeuse; Winona Ryder as Lydia Deetz; Jenna Ortega as Astrid Deetz. The casting comparison for Michael Keaton as Beetlejuice / Betelgeuse remains unresolved. The casting comparison for Winona Ryder as Lydia Deetz remains unresolved. The casting comparison for Jenna Ortega as Astrid Deetz remains unresolved.

Key Factors

  • Faithful reprises of original cast with no confirmed established-character race/gender swaps
  • New characters added without verified ideological casting mandates or source changes
  • Plot focused on grief, family reconciliation, and afterlife comedy without critiques of patriarchy or identity
  • Creator statements prioritizing personal family themes over modern messaging
  • Unresolved status on multiple performer facts and comparisons prevents any confirmed-change floor

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism0

Creators explicitly rejected political correctness updates, with marketing and production focused on Burton's signature entertainment rather than progressive credentials or initiatives.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

Unlock with Pro

From $3/month · 3-day trial for $1

The Woke Report

A curated roundup of newly scored movies, shows, and games, with the context behind the scores. Free. Unsubscribe anytime.

Privacy policy

Directed by

  • Tim Burton

Is Beetlejuice Beetlejuice Woke?

We've run a full content analysis on Beetlejuice Beetlejuice and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Beetlejuice Beetlejuice?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Beetlejuice Beetlejuice's overall score.

Is Beetlejuice Beetlejuice family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Beetlejuice Beetlejuice is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

Enjoy Wokeometer? Help keep independent media analysis alive. Support us →

Browse Wokeometer by service

CinemaxMaxYouTube

Browse Wokeometer by service

CinemaxMaxYouTube

Top Cast

Michael Keaton
1.6Based

Michael Keaton

Beetlejuice

Winona Ryder
2.9Based

Winona Ryder

Lydia

Catherine O'Hara
2.5Based

Catherine O'Hara

Delia

Jenna Ortega
3.7Based

Jenna Ortega

Astrid

Justin Theroux
2.3Based

Justin Theroux

Rory

Willem Dafoe
1.5Based

Willem Dafoe

Jackson

Monica Bellucci
1.4Based

Monica Bellucci

Delores

Arthur Conti
5.3Mixed

Arthur Conti

Jeremy

Nick Kellington
2Based

Nick Kellington

Bob - Shrinker

Santiago Cabrera
4.3Mixed

Santiago Cabrera

Richard

You Might Also Like

Similar titles you might enjoy

Ghostbusters: Frozen Empire

Ghostbusters: Frozen Empire

movie · PG-13

Jingle Smells

Jingle Smells

movie

Sketch

Sketch

movie · PG

Street Fighter

Street Fighter

movie · PG-13

Flora & Ulysses

Flora & Ulysses

movie · PG

The Christmas Chronicles

The Christmas Chronicles

movie · PG

The Voices

The Voices

movie · R

A Chuck E. Cheese Christmas

A Chuck E. Cheese Christmas

movie

Audience Reviews

No reviews yet

Be the first to share what you thought of Beetlejuice Beetlejuice.