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  1. Wokeometer
  2. Movies
  3. Grow
Grow
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Grow

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Grow

Grow

movie·PG·Oct 17, 2025·
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Grow

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Digital video
Amazon — Digital video. Search this format: Grow. Opens in a new tab
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Grow

movie
PG
October 17, 2025
Wokeometer Rating
2Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Grow keeps its 2/10 woke score by delivering a straightforward family comedy about farmer Dinah and niece Charlie’s pumpkin-growing rivalry, centered on reconciliation and shared effort with zero identity politics or activist framing.

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Detailed Analysis

Grow is an original British family comedy built around curmudgeonly farmer Dinah Little reluctantly taking in her spirited niece Charlie, who has a magical ability to grow giant pumpkins.

The pair competes in the town's cutthroat pumpkin-growing contest against sabotage and a genetically engineered rival. All roles are newly created for a contemporary UK setting with no established source-material characters altered.

The diverse casting of the leads remains incidental to the plot and receives no narrative emphasis on identity or background. Core themes center on family reconciliation, personal growth through competition, and the value of shared effort, all presented in a straightforward, apolitical manner without systemic-oppression framing or activist messaging. There are no creator statements indicating DEI or social-justice intent, and the project has generated no notable ideological controversy or reception gap. These elements keep the progressive content minimal and incidental, resulting in the low score.

Key Factors

  • Original story with no race- or gender-swapped established characters
  • Diverse casting of leads (Rosheuvel as Dinah, Brookwell as mixed-heritage Charlie) is incidental and fits the modern setting without narrative emphasis on identity
  • Core themes of family reconciliation and competition remain traditional and apolitical, with no systemic-oppression framing, LGBTQ+ focus, or activist messaging
  • Absence of creator statements on DEI or social justice intent and no notable backlash or controversy tied to ideology

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

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Directed by

  • John McPhail

Is Grow Woke?

We've run a full content analysis on Grow and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Grow?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Grow's overall score.

Is Grow family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Grow is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Golda Rosheuvel
4Mixed

Golda Rosheuvel

Dinah Little

Nick Frost
2.8Based

Nick Frost

Arlo

Jane Horrocks
2.5Based

Jane Horrocks

Lady Veronica Smythe-Gherkin

Alan Carr
2Based

Alan Carr

Emcee

Jeremy Swift
5Mixed

Jeremy Swift

Mr. Gregory

Priya-Rose Brookwell
2Based

Priya-Rose Brookwell

Charlie Little

Tim McInnerny
3Based

Tim McInnerny

Lord Sinclair Smythe-Gherkin

Joe Wilkinson
2Based

Joe Wilkinson

Boris Mudd

Kathryn Drysdale
2Based

Kathryn Drysdale

Polly Little

Fisayo Akinade
5Mixed

Fisayo Akinade

Kevin

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