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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Marmaduke
Marmaduke
Box Office
Underperformed · 1.7x
Budget$50M
Worldwide Gross$83.8M
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Marmaduke

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Marmaduke

Marmaduke

movie·PG·Jun 4, 2010·
Box OfficeUnderperformed · 1.7x
$50M
Budget
$83.8M
Gross
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Shop this title

Marmaduke

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Digital video
Amazon — Digital video. Search this format: Marmaduke. Opens in a new tab
DVD & Blu-ray
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Marmaduke

movie
PG
June 4, 2010
Wokeometer Rating
1Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Marmaduke stays a classic family comedy about a clumsy Great Dane navigating new friends and a surfing contest, with zero activist framing or identity politics. It earns a 1/10 woke score as pure, neutral entertainment built on story and slapstick.

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Detailed Analysis

Marmaduke (2010) is a straightforward family comedy adaptation of the long-running Brad Anderson comic strip, centered on a clumsy Great Dane named Marmaduke (voiced by Owen Wilson) and his family relocating from Kansas to Orange County, California.

The plot follows classic tropes of adjusting to a new environment, navigating dog-park social cliques (pedigrees vs. mutts), forming friendships (including with Mazie voiced by Emma Stone and Carlos the cat voiced by George Lopez), entering a surfing contest, and learning loyalty and self-acceptance through slapstick antics and a viral rescue scene. Themes of friendship, fitting in, and equality among dog breeds are presented as light, high-school-analogy entertainment without any framing around systemic issues, identity politics, or critiques of traditional norms. The film maintains a traditional family comedy premise and storytelling approach that avoids activist framing or social justice themes entirely.

Voice casting such as George Lopez and Emma Stone remains incidental and does not drive the narrative or involve forced diversity changes to established characters. Audience reception centered on the movie's crude humor and silliness rather than any ideological controversy or messaging, confirming the absence of progressive elements that could compromise its entertainment focus.

Key Factors

  • Traditional family comedy premise and storytelling with no activist framing or social justice themes
  • Incidental voice casting (e.g., George Lopez, Emma Stone) that does not drive narrative or represent forced diversity changes to established characters
  • Reception focused on crude humor and silliness rather than any ideological controversy or messaging

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Tom Dey

Is Marmaduke Woke?

We've run a full content analysis on Marmaduke and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Marmaduke?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Marmaduke's overall score.

Is Marmaduke family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Marmaduke is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Owen Wilson
2.2Based

Owen Wilson

Marmaduke (voice)

Emma Stone
1.8Based

Emma Stone

Mazie (voice)

George López
1.6Based

George López

Carlos (voice)

Caroline Sunshine
1.8Based

Caroline Sunshine

Barbara Winslow

Finley Jacobsen
1Based

Finley Jacobsen

Brian Winslow

Steve Coogan
1.2Based

Steve Coogan

Raisin (voice)

Christopher Mintz-Plasse
1.7Based

Christopher Mintz-Plasse

Giuseppe (voice)

Fergie
1Based

Fergie

Jezebel (voice)

Kiefer Sutherland
2.1Based

Kiefer Sutherland

Bosco (voice)

Lee Pace
3.8Based

Lee Pace

Phil Winslow

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