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  1. Wokeometer
  2. Movies
  3. G.I. Joe: The Rise of Cobra
G.I. Joe: The Rise of Cobra
Box Office
Underperformed · 1.7x
Budget$175M
Worldwide Gross$302.5M
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G.I. Joe: The Rise of Cobra

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G.I. Joe: The Rise of Cobra

G.I. Joe: The Rise of Cobra

movie·PG-13·Aug 7, 2009·
Box OfficeUnderperformed · 1.7x
$175M
Budget
$302.5M
Gross
Shop

Shop this title

G.I. Joe: The Rise of Cobra

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: G.I. Joe: The Rise of Cobra. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: G.I. Joe: The Rise of Cobra. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

G.I. Joe: The Rise of Cobra

movie
PG-13
August 7, 2009
Wokeometer Rating
1Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

G.I. Joe: The Rise of Cobra sticks to classic action storytelling with zero progressive messaging or identity politics. A safe, neutral watch at just 1/10 wokeness.

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Detailed Analysis

G.I. Joe: The Rise of Cobra (2009) contains virtually no progressive ideological elements.

Its premise centers on an elite multinational military team battling the arms dealer Destro and Cobra over nanomite warheads in a straightforward origin story involving Duke (Channing Tatum), Ripcord (Marlon Wayans), Scarlett (Rachel Nichols), Snake Eyes (Ray Park), Storm Shadow (Lee Byung-hun), the Baroness (Sienna Miller), and General Hawk (Dennis Quaid). The narrative follows classic action tropes of personal betrayals, rivalries, and high-tech combat without any framing around systemic oppression, identity politics, or critiques of traditional norms.

Casting includes diverse actors such as Adewale Akinnuoye-Agbaje as Heavy Duty and Saïd Taghmaoui as Breaker, but these align with the franchise's established international team concept rather than any mandated changes to pre-existing characters. No creator statements emphasize activism or inclusion mandates, and reception focused on its toy-commercial action style with no notable backlash labeling it woke. Minor incidental diversity appears organic and does not drive any subplots or themes.

Key Factors

  • Traditional military action premise with no social justice themes or lectures
  • Casting reflects franchise lore without race/gender swaps of established characters
  • Absence of identity politics, DEI framing, or creator activist intent in 2009 production

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism0

No creator interviews, studio DEI initiatives, or marketing focused on progressive credentials are present.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

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Directed by

  • Stephen Sommers

Is G.I. Joe: The Rise of Cobra Woke?

We've run a full content analysis on G.I. Joe: The Rise of Cobra and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in G.I. Joe: The Rise of Cobra?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into G.I. Joe: The Rise of Cobra's overall score.

Is G.I. Joe: The Rise of Cobra family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). G.I. Joe: The Rise of Cobra is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Adewale Akinnuoye-Agbaje
3.4Based

Adewale Akinnuoye-Agbaje

Heavy Duty

Christopher Eccleston
2.3Based

Christopher Eccleston

McCullen / Destro

Lee Byung-hun
2.6Based

Lee Byung-hun

Storm Shadow

Joseph Gordon-Levitt
2.8Based

Joseph Gordon-Levitt

The Doctor / Rex

Sienna Miller
1.6Based

Sienna Miller

Ana Lewis / Baroness

Rachel Nichols
1Based

Rachel Nichols

Scarlet

Ray Park
2Based

Ray Park

Snake Eyes

Jonathan Pryce
1.4Based

Jonathan Pryce

U.S. President

Saïd Taghmaoui
2.7Based

Saïd Taghmaoui

Breaker

Channing Tatum
2.7Based

Channing Tatum

Duke

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