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  1. Wokeometer
  2. Movies
  3. G.I. Joe: Retaliation
G.I. Joe: Retaliation
Box Office
Break-even · 2.9x
Budget$130M
Worldwide Gross$371.9M
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G.I. Joe: Retaliation

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G.I. Joe: Retaliation

G.I. Joe: Retaliation

movie·PG-13·Mar 29, 2013·
Box OfficeBreak-even · 2.9x
$130M
Budget
$371.9M
Gross
Shop

Shop this title

G.I. Joe: Retaliation

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: G.I. Joe: Retaliation. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: G.I. Joe: Retaliation. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

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G.I. Joe: Retaliation

movie
PG-13
March 29, 2013
Wokeometer Rating
1Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

G.I. Joe: Retaliation sticks to classic military action and fan-service thrills with zero identity politics or social messaging, delivering safe neutral entertainment at a 1/10 woke score.

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Detailed Analysis

G.I. Joe: Retaliation centers on the surviving Joes—Roadblock (Dwayne Johnson), Lady Jaye (Adrianne Palicki), Flint (D.J.

Cotrona), and Snake Eyes (Ray Park)—exposing Zartan's impersonation of the President and battling Cobra's nuclear threat after a government-ordered strike wipes out most of the team. The premise draws directly from the franchise's military action lore with no alterations to established characters for identity reasons; Lady Jaye's arc involves her personal drive to outrank her skeptical father who opposed female soldiers, a straightforward motivation fitting the 1980s source material rather than any systemic critique.

Casting includes organic additions like Élodie Yung as Jinx and Lee Byung-hun reprising Storm Shadow, alongside Johnson as Roadblock, but these serve action roles without foregrounding race, gender, or identity politics. Director Jon Chu's interviews emphasize fan-service action sequences, tone matching the cartoons, and star power from Bruce Willis as General Colton, with zero statements on activism or challenging norms. Reception focused on pacing, explosions, and character homages, with no notable backlash or praise tied to progressive messaging; the sole controversy was Pakistan's ban over negative fictional depictions of the country, unrelated to social issues.

Key Factors

  • Traditional military action premise with no identity politics framing
  • Lady Jaye backstory rooted in franchise character motivation, not activist themes
  • Casting follows source material and action needs without forced changes
  • Creator focus on entertainment and fan service, absent any DEI or social justice intent

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism0

Director interviews and marketing focus exclusively on fan-service action and tone-matching the cartoons, with no statements on inclusion, DEI initiatives, or progressive credentials.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

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Directed by

  • Jon M. Chu

Is G.I. Joe: Retaliation Woke?

We've run a full content analysis on G.I. Joe: Retaliation and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in G.I. Joe: Retaliation?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into G.I. Joe: Retaliation's overall score.

Is G.I. Joe: Retaliation family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). G.I. Joe: Retaliation is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Paramount+Peacock

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Top Cast

Dwayne Johnson
2.2Based

Dwayne Johnson

Marvin Hinton / Roadblock

Bruce Willis
1.3Based

Bruce Willis

Joe Colton

Jonathan Pryce
1.4Based

Jonathan Pryce

U.S. President

Adrianne Palicki
3.6Based

Adrianne Palicki

Jaye Burnett / Lady Jaye

Ray Park
2Based

Ray Park

Snake Eyes

Ray Stevenson
3.4Based

Ray Stevenson

Firefly

Élodie Yung
0.5Based

Élodie Yung

Kim Arashikage / Jinx

Lee Byung-hun
2.6Based

Lee Byung-hun

Tommy Arashikage / Storm Shadow

D.J. Cotrona
3Based

D.J. Cotrona

Dashiell Faireborn / Flint

Luke Bracey
2.2Based

Luke Bracey

Rexford Lewis / Cobra Commander

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