Box Office
Underperformed · 1.7xBudget$150M
Worldwide Gross$261.3M
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Encanto
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Encanto
movie·PG·Nov 24, 2021·
Box OfficeUnderperformed · 1.7x
$150M
Budget
$261.3M
Gross
Shop
Shop this title
Encanto
We may earn a commission from purchases through these links.
Search US stores by format. Check the title and edition before buying.
Explore Prime Video — Opens in a new tab
Catalog availability and subscription terms vary.
Encanto
movie
PG
November 24, 2021
Wokeometer Rating
1Based
Scale: 0 = not woke, 10 = maximally woke
TL;DR Verdict
Encanto (1/10 woke) is pure, apolitical Disney magic—authentic Colombian family story of love, healing, and self-worth, with natural diversity and zero identity politics or lectures.
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Detailed Analysis
Encanto exemplifies a pure, entertaining Disney family animation rooted in traditional storytelling about a magical Colombian family's internal struggles with expectations, trauma from historical displacement, and the value of every member regardless of 'gifts.' The diverse casting perfectly aligns with Colombia's multi-ethnic reality, including indigenous, Afro-Latino, and mestizo features, presented organically without clashing source material or serving as a vehicle for identity politics lectures.
Themes emphasize timeless family reconciliation, self-acceptance, and community interdependence, eschewing modern progressive staples like critiques of patriarchy, toxic masculinity, or systemic barriers. No canonical LGBTQ+ representation exists despite fan headcanons, and creator interviews highlight cultural research for authenticity rather than inclusion mandates or norm-challenging activism. Reception celebrates its universal appeal and box-office success, with fringe 'woke' gripes quickly dismissed as misreadings of wholesome content, underscoring how children's media shines brightest when prioritizing joy and heritage over ideological intrusion.
Key Factors
- Authentically diverse Colombian casting that feels organic to the setting
- Classic hero's journey and family healing arcs without activist messaging
- No prominent identity politics, LGBTQ+ focal points, or lectures on oppression
- Creators' focus on cultural accuracy over progressive agendas
- Minimal backlash and widespread praise for entertainment value
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Detailed BreakdownPro
Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism
See how this title scores across all 5 woke subcategories with detailed explanations.
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Is Encanto Woke?
We've run a full content analysis on Encanto and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Frequently Asked Questions
What kind of woke content is in Encanto?
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Encanto's overall score.
Is Encanto family-friendly?
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Encanto is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
How does Wokeometer score movies?
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
