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  1. Wokeometer
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  3. Elemental
Elemental
Box Office
Break-even · 2.5x
Budget$200M
Worldwide Gross$496.4M
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Elemental

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Elemental

Elemental

movie·PG·Jun 16, 2023·
Box OfficeBreak-even · 2.5x
$200M
Budget
$496.4M
Gross
Shop

Shop this title

Elemental

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Elemental. Opens in a new tab
DVD & Blu-ray
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Elemental

movie
PG
June 16, 2023
Wokeometer Rating
7Woke
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Elemental packs a 7/10 woke punch by turning its elemental romance into a heavy immigration allegory about xenophobia and forbidden mixing, complete with activist framing and identity messaging aimed at kids. Skip it if you want straightforward family entertainment instead of social lectures.

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Detailed Analysis

Elemental centers an immigration allegory in which fire-element parents Bernie and Cinder Lumen face explicit xenophobia upon arriving in Element City, are renamed by an official because their names are hard to pronounce, and must navigate segregation and prejudice while running a family convenience store; their daughter Ember (voiced by Chinese-American Leah Lewis) is pressured to uphold traditions and avoid “mixing” with other elements.

The central romance between Ember and water element Wade (voiced by Black actor Mamoudou Athie) is repeatedly framed as a forbidden interracial relationship under the slogan “elements don’t mix,” with director Peter Sohn confirming the story draws directly from his own Korean-immigrant family experience and the broader theme of cultural mixing. A prominent subplot introduces Pixar’s first non-binary character, Lake Ripple (Wade’s sibling, voiced by non-binary actor Ava Kai Hauser), who uses they/them pronouns and appears with a same-sex partner, foregrounding gender-identity representation in a family scene.

These elements are not incidental background diversity but drive key conflicts, character arcs, and marketing talking points about acceptance and prejudice. As a Pixar family film aimed at children, the intentional layering of systemic-oppression metaphors, pronoun usage, and creator-stated activist framing elevates the score despite the story’s romantic-comedy surface.

Key Factors

  • Immigration/xenophobia allegory as core plot driver with explicit “elements don’t mix” interracial romance framing
  • Pixar’s first non-binary character (Lake Ripple) using they/them pronouns and same-sex partner, voiced by non-binary actor
  • Director Peter Sohn’s stated intent to draw from personal immigrant experience and cultural-diversity themes

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

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Directed by

  • Peter Sohn

Is Elemental Woke?

We've run a full content analysis on Elemental and scored it 7/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Elemental?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Elemental's overall score.

Is Elemental family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Elemental is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Leah Lewis
6.4Mixed

Leah Lewis

Ember (voice)

Mamoudou Athie
3.8Based

Mamoudou Athie

Wade (voice)

Ronnie del Carmen
7Woke

Ronnie del Carmen

Bernie (voice)

Shila Ommi
7Woke

Shila Ommi

Cinder (voice)

Wendi McLendon-Covey
2.5Based

Wendi McLendon-Covey

Gale (voice)

Catherine O'Hara
2.5Based

Catherine O'Hara

Brook (voice)

Mason Wertheimer
7Woke

Mason Wertheimer

Clod (voice)

Ronobir Lahiri
7Woke

Ronobir Lahiri

Harold (voice)

Wilma Bonet
7Woke

Wilma Bonet

Flarrietta (voice)

Joe Pera
7Woke

Joe Pera

Fern (voice)

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