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  1. Wokeometer
  2. Movies
  3. Coco
Coco
Box Office
Hit · 4.7x
Budget$175M
Worldwide Gross$814.6M
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Coco

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Coco

Coco

movie·PG·Nov 22, 2017·
Box OfficeHit · 4.7x
$175M
Budget
$814.6M
Gross
Shop

Shop this title

Coco

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Coco. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Coco. Opens in a new tab

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Coco

movie
PG
November 22, 2017
Wokeometer Rating
1Based
Audience Woke Score
3/10
Based
2 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Coco: 1/10 wokeness—pure family joy celebrating Mexican traditions, music, and ancestral bonds with zero politics, DEI, or social agendas.

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Detailed Analysis

Coco is a shining example of traditional storytelling focused purely on entertainment, family bonds, cultural celebration of Mexican Day of the Dead traditions, and the joy of music, with virtually no progressive ideological intrusion.

The all-Latino cast aligns perfectly and organically with the Mexican setting and characters, avoiding any forced diversity, race-swapping, or DEI mandates that clash with the source material. Themes center on honoring ancestors, resolving family conflicts through love and remembrance, and pursuing dreams within familial respect—purely neutral and uplifting without critiques of systemic oppression, patriarchy, toxic masculinity, or identity politics.

No LGBTQ+ representation, gender fluidity, pronouns, or social justice lectures appear in the narrative, character arcs, or dialogue. Creator intent, as expressed by director Lee Unkrich and cultural consultants, emphasized authentic cultural respect rather than activism or 'challenging norms.' Audience reception was overwhelmingly positive worldwide, including massive success in Mexico, with no significant backlash labeling it 'woke' or citing 'go woke go broke'—instead, it's hailed as a family classic free from political agendas.

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Lee Unkrich

Is Coco Woke?

We've run a full content analysis on Coco and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Coco?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Coco's overall score.

Is Coco family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Coco is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Anthony Gonzalez
1Based

Anthony Gonzalez

Miguel Rivera (voice)

Gael García Bernal
3.4Based

Gael García Bernal

Héctor (voice)

Benjamin Bratt
2.4Based

Benjamin Bratt

Ernesto de la Cruz (voice)

Alanna Ubach
3.9Based

Alanna Ubach

Mamá Imelda (voice)

Renée Victor
1Based

Renée Victor

Abuelita (voice)

Jaime Camil
1.3Based

Jaime Camil

Papá (voice)

Alfonso Arau
1Based

Alfonso Arau

Papá Julio (voice)

Herbert Siguenza
1Based

Herbert Siguenza

Tío Oscar / Tío Felipe (voice)

Gabriel Iglesias
4.3Mixed

Gabriel Iglesias

Clerk (voice)

Lombardo Boyar
1Based

Lombardo Boyar

Plaza Mariachi / Gustavo (voice)

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