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  1. Wokeometer
  2. Movies
  3. ParaNorman
ParaNorman
Box Office
Underperformed · 1.8x
Budget$60M
Worldwide Gross$107.3M
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ParaNorman

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ParaNorman

ParaNorman

movie·PG·Aug 17, 2012·
Box OfficeUnderperformed · 1.8x
$60M
Budget
$107.3M
Gross
Shop

Shop this title

ParaNorman

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Digital video
Amazon — Digital video. Search this format: ParaNorman. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: ParaNorman. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

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Catalog availability and subscription terms vary.

ParaNorman

movie
PG
August 17, 2012
Wokeometer Rating
4Mixed
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

ParaNorman lands a moderate 4/10 score due to light empathy themes around bullying and prejudice that stay secondary to its supernatural adventure, plus one brief supporting character reveal that nods to tolerance without driving the plot or adding lectures.

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Detailed Analysis

ParaNorman centers on an original stop-motion story of an outcast boy using his ghost-seeing ability to resolve a centuries-old witch curse through empathy and understanding.

The narrative draws on classic tropes of bullying, family acceptance, and confronting historical prejudice via the Salem-like trial of young Agatha, framed as misunderstanding rather than systemic ideology. These elements remain incidental to the supernatural adventure and do not drive the premise. A single late-film reveal establishes supporting character Mitch as gay via the line about his boyfriend, an intentional choice by gay co-director Chris Butler to underscore the tolerance theme.

This constitutes minor affirmative LGBTQ+ normalization in children's animation, notable as an early mainstream example but confined to a punchline without affecting arcs or plot mechanics. Some 2012 parental and conservative criticism highlighted the reveal, yet it did not dominate reception or alter the film's broad family appeal. No race/gender swaps of established characters, no creator-mandated DEI framing, and no lecture-style messaging occur.

The tolerance elements overlap progressive language but align with longstanding storytelling traditions of empathy for the different. Casting evidence: Casting research is incomplete or contains unresolved comparisons; overall casting fidelity has not been established. Documented credits include Kodi Smit-McPhee as Norman Babcock (voice); Casey Affleck as Mitch Downe (voice).

Key Factors

  • Intentional but incidental gay reveal for original character Mitch as part of tolerance theme
  • Core plot and themes focus on supernatural adventure, outcast empathy, and historical misunderstanding without ideological centrality
  • Original animated film with no established-character casting changes or heavy social justice framing

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism2

The gay reveal was an intentional choice by gay co-director Chris Butler to support the tolerance message, but no studio DEI mandates, ESG initiatives, or marketing centered on progressive credentials are evident.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

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Directed by

  • Chris Butler
  • Sam Fell

Is ParaNorman Woke?

We've run a full content analysis on ParaNorman and scored it 4/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in ParaNorman?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into ParaNorman's overall score.

Is ParaNorman family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). ParaNorman is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Kodi Smit-McPhee
2.2Based

Kodi Smit-McPhee

Norman Babcock (voice)

Tucker Albrizzi
4Mixed

Tucker Albrizzi

Neil Downe (voice)

Anna Kendrick
3.3Based

Anna Kendrick

Courtney Babcock (voice)

Casey Affleck
1.2Based

Casey Affleck

Mitch Downe (voice)

Christopher Mintz-Plasse
2Based

Christopher Mintz-Plasse

Alvin (voice)

Leslie Mann
3.2Based

Leslie Mann

Sandra Babcock (voice)

Jeff Garlin
1.6Based

Jeff Garlin

Perry Babcock (voice)

Elaine Stritch
4Mixed

Elaine Stritch

Grandma Babcock (voice)

Bernard Hill
2.3Based

Bernard Hill

Judge Hopkins (voice)

Jodelle Ferland
3Based

Jodelle Ferland

Aggie Prenderghast (voice)

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