Additional queer elements include non-binary Raine Whispers (Disney's first such character, using they/them pronouns) in a past relationship with Eda, Willow's two dads, and later-confirmed pansexual Willow and bisexual Hunter. Diverse casting places POC actors in lead roles like Latina Luz (Sarah-Nicole Robles), Black Willow (Tati Gabrielle), and Black Gus (Issac Ryan Brown), with themes of found family, anti-authoritarianism against Emperor Belos, uniqueness versus conformity, and identity exploration amplifying social justice undertones.

Creator Dana Terrace, a bisexual woman, explicitly confirmed characters' sexualities and fought Disney executives for inclusion despite resistance, stating the show's serialized queer focus didn't fit the 'Disney brand,' leading to its shortening. While the fantasy adventure plot remains primary, these elements are focal points with emotional weight, drawing praise from progressive outlets for groundbreaking kids' rep but backlash from conservatives labeling it 'demonic' or 'witch agenda,' and some fans decrying it as 'prowoke' with forced LGBTQ content harming writing and pacing.