Its core premise, drawn from a 2002 novel, centers on four young women and their romantic entanglements, later expanding into intertwined stories of friendship, love, dishonesty, manipulation, betrayal, and personal growth among ordinary characters. The title itself plays on a traditional gender stereotype about women being better liars in relationships, with the series maintaining a consistent focus on personal relationships, romance, and everyday deception across its seasons.

The all-Lithuanian cast and production deliver these stories without any race or gender-swapping of established characters or external diversity mandates. This approach results in zero thematic centrality for social justice ideas, as the narrative never incorporates critiques of patriarchy, traditional norms, or identity-based frameworks. No creator statements or plot elements introduce activist intent or foreground LGBTQ+ themes, keeping the emphasis squarely on individual character dynamics and interpersonal drama. Audience reception signals likewise show no controversies tied to ideological content, confirming the series avoids the forced messaging common in other contemporary productions and stays rooted in its original soap-opera formula.