The Ranch
tv·TV-MA·Apr 1, 2016·
The Ranch earns its low 1/10 woke score by focusing on traditional values like family loyalty, hard work, and personal accountability through straightforward rural stories that skip identity politics and social justice framing entirely.
The Ranch follows the Bennett family as they manage a struggling cattle ranch in rural Colorado, centering on Colt's return home, sibling rivalries, Beau's resistance to change, romantic relationships, pregnancies, health issues, and everyday business decisions like cattle auctions and land purchases.
Across the reviewed seasons, the series consistently emphasizes traditional values such as hard work, family loyalty, personal accountability, and reconciliation through character-driven plots that avoid any social justice framing, identity politics, or systemic critiques. Casting remains grounded in the established all-white ensemble with no race- or gender-swapping, aligning with the small-town setting and source material.
Creator intent and reception position it as a red-state sitcom that sidesteps or mocks PC messaging in favor of conservative-leaning worldviews on topics like immigration and family matters. This results in the show's overall woke score of 1/10.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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We've run a full content analysis on The Ranch and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Ranch's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Ranch is rated TV-MA. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
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