A key example is Episode 3, which dedicates an entire hour to the expanded backstory of gay couple Bill and Frank, transforming a subtle hint from the source game into a focal point of romance, marriage, and tragedy that pauses the main Joel-Ellie survival arc. This prominent LGBTQ+ representation drew backlash from some viewers labeling it 'woke propaganda' and unnecessary detour, with review bombing on Rotten Tomatoes citing the gay themes.

Casting includes race diversifications such as Latino actors Pedro Pascal as Joel and Gabriel Luna as Tommy (originally white-coded in the game), addition of a deaf character Sam using ASL for emphasis on disability survival, and non-binary actor Bella Ramsey as the tough, lesbian teen Ellie, sparking controversy over physical resemblance to the game's version and perceived DEI-driven choice. While the core father-daughter bond and post-apocalyptic action remain central, these elements integrate identity politics into character backstories and world-building, with mixed reception—high critical acclaim (96% RT) and strong audience scores (89%) but vocal online criticism of forced inclusivity. Creators Craig Mazin and Neil Druckmann justified expansions as enhancing emotional depth, not overt activism, but the prominence of non-traditional identities elevates the influence beyond incidental.