The lead Scott McCall is played by Latino actor Tyler Posey from the show's outset, providing organic diversity without race- or gender-swapping source material. Recurring characters include openly gay Danny, who has a brief romantic subplot with one of the twin Alphas, Ethan, complete with kisses, and lesbian Alpha Kali, but these are peripheral to the main plot of the Alpha pack threat and Derek's struggles.

Black character Boyd is part of Derek's pack but meets a tragic end, drawing criticism from some for patterns of killing off minorities—yet this backlash comes from progressive viewers decrying insufficient representation rather than anti-woke complaints. There are no explicit social justice lectures, critiques of systemic issues, or creator-stated activist intent pushing DEI mandates; showrunner Jeff Davis emphasized an inclusive world without overt -isms, allowing the story to prioritize entertainment. Audience reception focused on plot twists and character arcs, with the show's success unmarred by ideological controversy, confirming the light touch of modern elements that enhance rather than intrude upon the fun, traditional werewolf tale.