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  1. Wokeometer
  2. TV Shows
  3. Superstore
  4. Season 3
Superstore - Season 3
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Superstore

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Superstore - Season 3
From Superstore

Superstore - Season 3

tv·TV-14·S3·Sep 28, 2017
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Superstore

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Digital video
Amazon — Digital video. Search this format: Superstore. Opens in a new tab
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← Back to Superstore

Superstore - Season 3

tv
TV-14
Season 3
September 28, 2017
Wokeometer Rating
6Mixed
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Moderate wokeness (6/10): Organic diversity and light progressive subplots on immigration/labor integrate naturally into workplace romance and humor, without preachiness or dominance.

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Detailed Analysis

Superstore Season 3 features a prominently diverse cast reflecting multiple races, ethnicities, body types, sexual orientations, and disability (e.g., America Ferrera as Latina lead Amy, Nico Santos as gay Filipino Mateo, Colton Dunn as Black Garrett in a wheelchair, Nichole Sakura as Asian Cheyenne), which influences character dynamics and humor but aligns organically with a big-box retail setting without clashing source material changes.

Progressive elements are noticeable in subplots and specific episodes, such as the multi-episode arc revealing and exploring Mateo's undocumented immigrant status (Safety Training, Amnesty), where his fear of deportation due to injury and workers' comp ties into identity-based systemic barriers; discussions of inadequate health care access among low-wage workers; and light touches on social media controversies and labor conditions. These influence character arcs like Mateo's secrecy and relationships but do not form the foundational premise or primary emotional drivers, which center on Amy and Jonah's will-they-won't-they romance post-divorce, workplace absurdities, Black Friday chaos, and personal milestones like Dina's surrogacy.

Creator Justin Spitzer and star America Ferrera have emphasized representation and real-world relevance in general interviews, aiming to 'move the dial' on inclusion, but no overt activist intent specific to Season 3. Audience reception mixes praise for clever handling of issues without preachiness and criticism of liberal pandering, with minimal backlash or 'go woke go broke' narratives for this season.

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Ken Whittingham
  • Matt Sohn

Is Superstore - Season 3 Woke?

We've run a full content analysis on Superstore - Season 3 and scored it 6/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Superstore - Season 3?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Superstore - Season 3's overall score.

Is Superstore - Season 3 family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Superstore - Season 3 is rated TV-14. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score tv shows?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Ben Feldman
5.4Mixed

Ben Feldman

Jonah Simms

Lauren Ash
6.8Mixed

Lauren Ash

Dina Fox

Colton Dunn
5.3Mixed

Colton Dunn

Garrett McNeill

Nico Santos
6.2Mixed

Nico Santos

Mateo Liwanag

Nichole Sakura
6.2Mixed

Nichole Sakura

Cheyenne Thompson

Mark McKinney
4.1Mixed

Mark McKinney

Glenn Sturgis

Kaliko Kauahi
5.8Mixed

Kaliko Kauahi

Sandra Kaluiokalani

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