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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Wicked
Wicked
Box Office
Hit · 5.1x
Budget$150M
Worldwide Gross$758.8M
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Wicked

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Wicked

Wicked

movie·PG·Nov 22, 2024·
Box OfficeHit · 5.1x
$150M
Budget
$758.8M
Gross
Shop

Shop this title

Wicked

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Wicked. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Wicked. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

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Catalog availability and subscription terms vary.

Wicked

movie
PG
November 22, 2024
Wokeometer Rating
7Woke
Audience Woke Score
10/10
Woke
2 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Wicked earns a high 7/10 woke score for DEI race-swapping Elphaba, queer subtext, LGBTQ+ casting, and overt themes of oppression and anti-populist messaging—avoid this family musical's forced identity politics preying on kids.

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Detailed Analysis

The Wicked movie embeds significant progressive ideological elements through race-swapped casting of Elphaba with Black actress Cynthia Erivo, who has faced widespread accusations of being a DEI 'woke hire' and infuses the role with her queer Black perspective, altering the traditional portrayal without narrative necessity in a fantasy setting.

The ensemble features prominent LGBTQ+ actors like Jonathan Bailey and emphasizes queer subtext in the Elphaba-Glinda dynamic, turning a classic friendship into identity-focused representation. Core themes of systemic oppression, prejudice against physical differences (green skin as identity metaphor), animal rights as marginalized group struggle, and critiques of authoritarian populism (Wizard as fascist deceiver) drive the plot and emotional arcs, amplified in the film as timely political messaging against traditional power structures.

Director Jon M. Chu highlights diversity and inclusivity mandates, positioning the work as a reflection of contemporary social justice activism. As a family-oriented musical with heavy child-targeted marketing and merchandise, these intrusions into impressionable audiences heighten their centrality and potential for ideological imprinting, sparking backlash labeling it 'woke propaganda' despite commercial success that masks the compromise of pure entertainment with forced identity politics.

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism7

The director explicitly positions the film around diversity and inclusivity mandates, framing it as a reflection of social justice activism in marketing and interviews that tie the production to progressive credentials.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

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Directed by

  • Jon M. Chu

Is Wicked Woke?

We've run a full content analysis on Wicked and scored it 7/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Wicked?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Wicked's overall score.

Is Wicked family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Wicked is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Cynthia Erivo
5.5Mixed

Cynthia Erivo

Elphaba

Ariana Grande
4.8Mixed

Ariana Grande

Galinda / Glinda

Michelle Yeoh
4.9Mixed

Michelle Yeoh

Madame Morrible

Jonathan Bailey
5.7Mixed

Jonathan Bailey

Fiyero

Ethan Slater
7Woke

Ethan Slater

Boq

Marissa Bode
7Woke

Marissa Bode

Nessarose

Jeff Goldblum
3.8Based

Jeff Goldblum

The Wonderful Wizard of Oz

Peter Dinklage
2.4Based

Peter Dinklage

Dr. Dillamond (voice)

Andy Nyman
7Woke

Andy Nyman

Governor Thropp

Courtney-Mae Briggs
7Woke

Courtney-Mae Briggs

Mrs. Thropp

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Audience Reviews1

wokezoniEnthusiastWoke9/10
Sep 28, 2026

the green on her skin is a metaphor, the animals are a metaphor, this is as woke as it gets