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  1. Wokeometer
  2. Movies
  3. Us
Us
Box Office
Hit · 12.8x
Budget$20M
Worldwide Gross$256.1M
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Us

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Us

Us

movie·R·Mar 22, 2019·
Box OfficeHit · 12.8x
$20M
Budget
$256.1M
Gross
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Shop this title

Us

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Digital video
Amazon — Digital video. Search this format: Us. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Us. Opens in a new tab

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Us

movie
R
March 22, 2019
Wokeometer Rating
6Mixed
Audience Woke Score
8/10
Woke
1 Rating
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Us centers Black protagonists in a horror allegory about class inequality and America's "other," with intentional social messaging that shapes the story. This gives it a moderate 6/10 for weaving in political themes without letting them override the genre entertainment.

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Detailed Analysis

The film centers a Black middle-class family as protagonists in an original horror premise about doppelgangers representing societal underclasses and hidden inequalities.

Jordan Peele deliberately prioritizes Black leads, explicitly stating he has no interest in casting white male protagonists and views his work as an opportunity to center Black families in mainstream horror. Thematic elements function as a sustained allegory for class privilege, the 'other,' systemic division, and America's buried social sins, with the Tethered explicitly framed as shadows of the privileged who declare 'We're Americans.' This messaging shapes character backstories, the central conflict, and the narrative payoff, extending beyond incidental diversity into deliberate social critique.

Conservative critics highlighted it as targeted 'woke generation' horror-comedy that prioritizes race-based conceits and class-envy satire over pure entertainment. While the horror structure provides some narrative cover, the ideological framing of inequality and othering is prominent and intentional rather than organic genre convention.

Key Factors

  • Deliberate casting of Black family leads with creator statements rejecting white male protagonists
  • Central allegory of class privilege, systemic inequality, and racial othering via the Tethered
  • Creator intent and interviews emphasizing reflection on American societal divisions and the 'us' vs. them dynamic

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Jordan Peele

Is Us Woke?

We've run a full content analysis on Us and scored it 6/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Us?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Us's overall score.

Is Us family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Us is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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