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  1. Wokeometer
  2. Movies
  3. Turning Red
Turning Red
Box Office
Flop · 0.1x
Budget$175M
Worldwide Gross$21.8M
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Turning Red

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Turning Red

Turning Red

movie·PG·Feb 9, 2024·
Box OfficeFlop · 0.1x
$175M
Budget
$21.8M
Gross
Shop

Shop this title

Turning Red

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Digital video
Amazon — Digital video. Search this format: Turning Red. Opens in a new tab
DVD & Blu-ray
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Turning Red

movie
PG
February 9, 2024
Wokeometer Rating
7Woke
Audience Woke Score
8/10
Woke
1 Rating
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Turning Red pushes a 7/10 woke agenda by framing a 13-year-old girl's red panda transformation as a metaphor for menstruation and rejecting traditional Asian parental authority in favor of raw individualism. Skip it if you want to avoid its targeted lessons on gender, identity, and anti-family rebellion.

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Detailed Analysis

Turning Red centers a 13-year-old Chinese-Canadian girl's puberty transformation into a red panda as its core metaphor, explicitly tying the fantasy to menstruation, hormonal emotions, and the push to embrace one's 'messy' inner self over familial and cultural repression.

This framing elevates modern progressive priorities around normalizing female bodily functions, critiquing intergenerational trauma and parental (especially maternal) authority in Asian households, and prioritizing individual emotional expression against traditional collectivist norms. The all-female creative leadership, including director Domee Shi, and emphasis on authentic Asian-Canadian representation drive casting and storytelling choices, with leads voiced by Asian actresses and a diverse friend group.

While an original story without source-material swaps, the premise and emotional arc hinge on these identity and gender-specific elements, amplified by its family/children's audience targeting impressionable viewers. Audience pushback labeled it overly focused on narrow demographics or promoting anti-authority individualism, confirming the ideological embedding despite broad defense as universal coming-of-age.

Key Factors

  • Central puberty/menstruation metaphor framing female adolescence as empowerment against repression
  • Emphasis on Asian female protagonist, director, and cultural specificity as diversity statement
  • Thematic conflict pitting self-expression and emotional release against traditional family/parental expectations

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism7

Director Domee Shi and Pixar highlighted authentic representation and inclusion in development and marketing, with the story designed around progressive priorities on female bodily autonomy and challenging traditional Asian family structures.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

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Directed by

  • Domee Shi

Is Turning Red Woke?

We've run a full content analysis on Turning Red and scored it 7/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Turning Red?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Turning Red's overall score.

Is Turning Red family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Turning Red is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Rosalie Chiang
7Woke

Rosalie Chiang

Meilin Lee (voice)

Sandra Oh
5.2Mixed

Sandra Oh

Ming (voice)

Ava Morse
7Woke

Ava Morse

Miriam (voice)

Hyein Park
7Woke

Hyein Park

Abby (voice)

Maitreyi Ramakrishnan
3.5Based

Maitreyi Ramakrishnan

Priya (voice)

Orion Lee
5.5Mixed

Orion Lee

Jin Lee (voice)

Wai Ching Ho
7Woke

Wai Ching Ho

Grandma (voice)

Tristan Allerick Chen
7Woke

Tristan Allerick Chen

Tyler (voice)

James Hong
3.8Based

James Hong

Mr. Gao (voice)

Lori Tan Chinn
5Mixed

Lori Tan Chinn

Auntie Chen (voice)

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