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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. This Is It
This Is It
Box Office
Hit · 4.4x
Budget$60M
Worldwide Gross$261.2M
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This Is It

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Digital video
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This Is It

This Is It

movie·PG·Oct 28, 2009·
Box OfficeHit · 4.4x
$60M
Budget
$261.2M
Gross
Shop

Shop this title

This Is It

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: This Is It. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: This Is It. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

This Is It

movie
PG
October 28, 2009
Wokeometer Rating
1Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

This Is It sticks to pure rehearsal footage and Michael Jackson's performance craft with no identity politics or activist framing. A straightforward 1/10 woke score makes it safe, neutral entertainment centered on artistry.

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Detailed Analysis

This Is It is a straightforward 2009 musical documentary compiling rehearsal footage, interviews, and backstage material from Michael Jackson's preparations for his planned London concert residency.

The core content centers on performance craft, musical numbers from his catalog, dancer auditions, and creative direction by Kenny Ortega, with no narrative framing around identity politics, systemic oppression, or critiques of traditional norms. Casting reflects the actual production team and performers involved in the real events, without any evidence of deliberate swaps or mandates for diversity.

A single environmental sequence tied to the existing song 'Earth Song' addresses deforestation and global warming through video imagery and brief commentary, but this remains incidental to the film's premise of showcasing Jackson's artistry and rehearsal process rather than serving as a central activist message. Reception focused on exploitation concerns around Jackson's death and posthumous commercial interests, with zero discourse around progressive ideological content.

Key Factors

  • Traditional music documentary focused on rehearsals and performance
  • Real-life cast and crew with no forced casting changes
  • Minor environmental nod from pre-existing song 'Earth Song' that does not drive the narrative
  • No identity politics, LGBTQ+ themes, or social justice framing in plot or dialogue

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Is This Is It Woke?

We've run a full content analysis on This Is It and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in This Is It?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into This Is It's overall score.

Is This Is It family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). This Is It is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Michael Jackson
0.5Based

Michael Jackson

Self

Orianthi
1Based

Orianthi

Self

Kenny Ortega
1Based

Kenny Ortega

Self

Dorian Holley
1Based

Dorian Holley

Self

Patrick Woodroffe
1Based

Patrick Woodroffe

Self

B
1Based

Bashiri Johnson

Self

M
1Based

Mo Pleasure

Self

T
1Based

Tommy Organ

Self

J
1Based

Jasmine Alveran

Self

Jonathan Moffett
1Based

Jonathan Moffett

Self

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