They/Them
movie·15·Aug 5, 2022·
They/Them is a 9/10 woke vehicle that builds its entire plot around LGBTQ+ victimhood, conversion therapy as systemic evil, and non-binary empowerment through violence. Skip it if you want horror instead of activist messaging.
The film's entire premise is built around an LGBTQ+ conversion camp as the central horror, with campers enduring misgendering, psychological abuse, and identity-based 'therapy' explicitly framed as systemic bigotry and oppression.
The non-binary protagonist Jordan (played by non-binary actor Theo Germaine) uses they/them pronouns as a highlighted feature, and the narrative centers queer identity exploration, resistance to traditional norms, and empowerment through violence against the camp staff. Director John Logan has stated his intent to create an 'empowering queer slasher' and 'declaration of war' against conversion therapy, making activist messaging the core driver rather than incidental.
The title itself normalizes gender identity concepts, and the story collapses without this ideological framing. Audience and critic reactions frequently note the heavy-handed focus on messaging over scares or plot, with backlash labeling it preachy or a vehicle for Gen Z identity politics that prioritizes affirmation over entertainment. This results in a work where progressive elements are not background diversity but the foundational conflict and appeal.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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We've run a full content analysis on They/Them and scored it 9/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into They/Them's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). They/Them is rated 15. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
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