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  1. Wokeometer
  2. Movies
  3. The Little Mermaid
The Little Mermaid
Box Office
Underperformed · 1.9x
Budget$297M
Worldwide Gross$569.6M
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The Little Mermaid

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The Little Mermaid

The Little Mermaid

movie·PG·May 26, 2023·
Box OfficeUnderperformed · 1.9x
$297M
Budget
$569.6M
Gross
Shop

Shop this title

The Little Mermaid

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: The Little Mermaid. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: The Little Mermaid. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

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Catalog availability and subscription terms vary.

The Little Mermaid

movie
PG
May 26, 2023
Wokeometer Rating
7Woke
0/10
Audience Woke Score
9/10
Woke
5 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Little Mermaid (2023) remake hits 7/10 wokeness with race-swapped Black Ariel, DEI multi-ethnic casting, and forced feminist tweaks—avoid this activist rewrite that tanks the classic's timeless appeal.

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Detailed Analysis

The 2023 live-action remake of The Little Mermaid exemplifies significant progressive ideological intrusion through its casting choices and overt diversity agenda, most glaringly in race-swapping the established Disney character Ariel from a white redhead to Black actress Halle Bailey, a change lacking any narrative justification from the source material or original animated film and sparking widespread audience backlash.

This DEI-driven decision extends to a multi-ethnic ensemble, including diverse sisters, Awkwafina as Scuttle, and Daveed Diggs voicing Sebastian, prioritizing identity checkboxes over fidelity to the iconic visuals that defined the beloved classic. Director Rob Marshall and the cast, including Bailey's statements like 'we deserve to see ourselves,' frame the diversity as intentional and central, positioning Ariel as a 'modern woman' in activist terms.

While the plot remains largely faithful—focusing on forbidden romance and family reconciliation—subtle tweaks like expanded backstory and Ariel slaying Ursula inject unnecessary empowerment messaging that amplifies feminist undertones beyond the original's fairy-tale defiance. As children's media targeting impressionable young audiences, these elements carry amplified weight, embedding identity politics into formative entertainment and contributing to underperformance at the box office amid 'go woke go broke' criticisms, ultimately compromising the timeless appeal of the story with forced modern activism.

Key Factors

  • Race-swapping of established character Ariel (white to Black) without source justification, central to pre-release and post-release controversy
  • DEI casting across ensemble (diverse mermaid sisters, non-traditional ethnicities for supporting roles) emphasized by creators as a key strength
  • Creator and cast interviews highlighting diversity, inclusion, and 'modern' feminism as intentional updates, with significant audience backlash labeling it 'woke'

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism8

Director Rob Marshall and cast members publicly emphasize the diversity as a deliberate statement of inclusion and representation, aligning with studio DEI priorities in marketing and production for children's media.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

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Directed by

  • Rob Marshall

Is The Little Mermaid Woke?

We've run a full content analysis on The Little Mermaid and scored it 7/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Audience Fit
0.5/5
Poor fit

Audience Fit is the inverse of the community's average woke rating of 9.2/10: the less woke our audience finds a title, the more stars it earns. Based on 5 audience ratings.

Frequently Asked Questions

What kind of woke content is in The Little Mermaid?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Little Mermaid's overall score.

Is The Little Mermaid family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Little Mermaid is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Disney+

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Top Cast

Halle Bailey
7Woke

Halle Bailey

Ariel

Jonah Hauer-King
4.3Mixed

Jonah Hauer-King

Eric

Melissa McCarthy
3.2Based

Melissa McCarthy

Ursula

Javier Bardem
3.4Based

Javier Bardem

King Triton

Noma Dumezweni
5Mixed

Noma Dumezweni

The Queen

Art Malik
4.3Mixed

Art Malik

Sir Grimsby

Daveed Diggs
5Mixed

Daveed Diggs

Sebastian (voice)

Jacob Tremblay
4Mixed

Jacob Tremblay

Flounder (voice)

Awkwafina
4Mixed

Awkwafina

Scuttle (voice)

Jessica Alexander
4.5Mixed

Jessica Alexander

Vanessa

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Audience Reviews1

Thrash476Woke10/10
Sep 29, 2026

Black Ariel.