Box Office
Hit · 6.9xBudget$92M
Worldwide Gross$631.4M
The Incredibles earns a clean 0/10 woke score as pure family entertainment celebrating individual excellence, merit, and traditional roles with zero identity politics or social agendas.
The Incredibles (2004) contains virtually no progressive ideological elements. Its core themes center on the tension between individual excellence and conformity-enforcing bureaucracy, the value of family responsibilities over lone heroism, and a celebration of exceptionalism and merit—framing that some contemporary critics explicitly labeled as anti-egalitarian or right-leaning.
The Parr family is depicted as a traditional nuclear unit with no challenges to gender roles or norms. Casting includes Samuel L. Jackson voicing the original character Frozone, with no alterations to established figures for diversity purposes.
Creator Brad Bird has described the film as a family story and superhero parody without any stated activist or social justice intent. There are no LGBTQ+ representations, identity politics subplots, critiques of traditional structures, or systemic oppression narratives. Searches for controversies, DEI, or political messaging yield no relevant hits for the original film, only unrelated discussions of the sequel. As family-oriented animation, it avoids any targeted ideological messaging to impressionable audiences.
We've run a full content analysis on The Incredibles and scored it 0/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Incredibles's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Incredibles is rated PG. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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Craig T. Nelson
Bob Parr / Mr. Incredible (voice)
Holly Hunter
Helen Parr / Elastigirl (voice)
Sarah Vowell
Violet Parr (voice)
Spencer Fox
Dashiell 'Dash' Parr (voice)
Jason Lee
Buddy Pine / Syndrome (voice)
Samuel L. Jackson
Lucius Best / Frozone (voice)
Elizabeth Peña
Mirage (voice)
Eli Fucile
Jack-Jack Parr (voice)
Maeve Andrews
Jack-Jack Parr (voice)
Brad Bird
Edna 'E' Mode (voice)
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