Box Office
Underperformed · 1.7xBudget$15M
Worldwide Gross$24.8M
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The Craft
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The Craft
movie·R·May 3, 1996·
Box OfficeUnderperformed · 1.7x
$15M
Budget
$24.8M
Gross
Shop
Shop this title
The Craft
We may earn a commission from purchases through these links.
Search US stores by format. Check the title and edition before buying.
Explore Prime Video — Opens in a new tab
Catalog availability and subscription terms vary.
The Craft
movie
R
May 3, 1996
Wokeometer Rating
3Based
0/10
Scale: 0 = not woke, 10 = maximally woke
TL;DR Verdict
The Craft sticks to classic supernatural teen horror about friendship, revenge, and power's corrupting cost, with social subplots kept secondary and non-driving. This makes it neutral, story-first entertainment at a low 3/10 woke score.
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Detailed Analysis
The 1996 film centers on four outcast Catholic school girls forming a witch coven to wield magic for personal revenge and empowerment, with the premise rooted in supernatural horror and classic teen retribution tropes rather than identity politics.
The cast features three white leads (Sarah played by Robin Tunney, Nancy by Fairuza Balk, Bonnie by Neve Campbell) and one Black actress, Rachel True, as Rochelle; her role was rewritten upon casting to include a racism subplot where she faces bullying from white classmates and curses one to lose her hair. This adds a layer of social commentary on bullying and prejudice alongside parallel arcs for body image scars and family abuse, but these remain subplots that do not drive the core narrative of power's corrupting consequences or the Manon invocation ritual.
Key Factors
- Intentional addition of Black character Rochelle with racism subplot tied directly to her casting
- Female empowerment and sisterhood themes through witchcraft as outcast revenge fantasy
- 1996 production with no source material changes, no LGBTQ+ elements, and no overt activist framing or lectures beyond standard teen horror storytelling
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Detailed BreakdownPro
Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism
See how this title scores across all 5 woke subcategories with detailed explanations.
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Privacy policyIs The Craft Woke?
We've run a full content analysis on The Craft and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Frequently Asked Questions
What kind of woke content is in The Craft?
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Craft's overall score.
Is The Craft family-friendly?
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Craft is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
How does Wokeometer score movies?
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
