Box Office
Hit · 4.2xBudget$125M
Worldwide Gross$528M
The Boss Baby delivers a straightforward nuclear family story with zero DEI insertions or political messaging, making it safe, neutral entertainment that earns a clean 0/10 woke score.
The Boss Baby centers on a traditional nuclear family with parents Ted and Janice Templeton and their sons Tim and the infant Ted Jr. (Boss Baby), voiced by Jimmy Kimmel, Lisa Kudrow, Miles Bakshi, and Alec Baldwin respectively.
The plot follows 7-year-old Tim's imaginative narration of sibling rivalry turning into alliance against Puppy Co.'s scheme to steal parental affection, with Baby Corp executives using formula to grant babies adult intelligence and business acumen. No characters undergo race, gender, or sexuality alterations from source material, and the all-white main cast aligns with the 2010 picture book origins without any DEI-driven additions or new original diverse figures positioned as statements.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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We've run a full content analysis on The Boss Baby and scored it 0/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Boss Baby's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Boss Baby is rated PG. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
Alec Baldwin
Theodore Templeton (voice)
Steve Buscemi
Francis E. Francis (voice)
Miles Bakshi
Tim Templeton (voice)
Jimmy Kimmel
Ted Templeton (voice)
Lisa Kudrow
Janice Templeton (voice)
Tobey Maguire
Narrator / Older Tim Templeton (voice)
Conrad Vernon
Eugene Francis (voice)
James McGrath
Wizzie / Elvis Impersonator (voice)
David Soren
Jimbo (voice)
Nina Zoe Bakshi
Tim's Daughter / Girl / Little Girl (voice)
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