Box Office
Hit · 4.2xBudget$125M
Worldwide Gross$528M
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The Boss Baby
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The Boss Baby
movie·PG·Mar 31, 2017·
Box OfficeHit · 4.2x
$125M
Budget
$528M
Gross
Shop
Shop this title
The Boss Baby
We may earn a commission from purchases through these links.
Search US stores by format. Check the title and edition before buying.
Explore Prime Video — Opens in a new tab
Catalog availability and subscription terms vary.
The Boss Baby
movie
PG
March 31, 2017
Wokeometer Rating
0Based
0/10
Scale: 0 = not woke, 10 = maximally woke
TL;DR Verdict
The Boss Baby delivers a straightforward nuclear family story with zero DEI insertions or political messaging, making it safe, neutral entertainment that earns a clean 0/10 woke score.
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Detailed Analysis
The Boss Baby centers on a traditional nuclear family with parents Ted and Janice Templeton and their sons Tim and the infant Ted Jr. (Boss Baby), voiced by Jimmy Kimmel, Lisa Kudrow, Miles Bakshi, and Alec Baldwin respectively.
The plot follows 7-year-old Tim's imaginative narration of sibling rivalry turning into alliance against Puppy Co.'s scheme to steal parental affection, with Baby Corp executives using formula to grant babies adult intelligence and business acumen. No characters undergo race, gender, or sexuality alterations from source material, and the all-white main cast aligns with the 2010 picture book origins without any DEI-driven additions or new original diverse figures positioned as statements.
Key Factors
- Traditional family structure and casting with no identity-based changes
- Core premise of sibling bonding and corporate satire lacks any systemic oppression or social justice framing
- Absence of LGBTQ+ representation, pronoun usage, or creator statements on activism in plot or interviews
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Detailed BreakdownPro
Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism
See how this title scores across all 5 woke subcategories with detailed explanations.
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Is The Boss Baby Woke?
We've run a full content analysis on The Boss Baby and scored it 0/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Frequently Asked Questions
What kind of woke content is in The Boss Baby?
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into The Boss Baby's overall score.
Is The Boss Baby family-friendly?
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). The Boss Baby is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
How does Wokeometer score movies?
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
