Opening Weekend
Hit · 4.7xBudget$225M
Worldwide Gross$1.1B
Spider-Man: Brand New Day earns a low 3/10 woke score by delivering classic, story-focused entertainment centered on Peter Parker's isolation, relationships, and heroic transformation without identity politics or social critiques.
Spider-Man: Brand New Day maintains the MCU's established continuity without introducing new source-material alterations for this installment.
Zendaya reprises Michelle Jones/MJ in her ongoing role, and the core narrative centers on Peter Parker's isolation as a forgotten hero, his relationships, and a personal transformation triggered by pressure and a mind-control-linked villain threat—classic storytelling focused on heroism and emotional stakes rather than identity politics or systemic critiques.
We've run a full content analysis on Spider-Man: Brand New Day and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Spider-Man: Brand New Day's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Spider-Man: Brand New Day is rated PG-13. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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Tom Holland
Peter Parker / Spider-Man
Zendaya
MJ
Sadie Sink
Jean Grey
Jacob Batalon
Ned Leeds
Jon Bernthal
Frank Castle / Punisher
Tramell Tillman
Bill Metzger
Florence Pugh
Yelena Belova / Black Widow
Michael Mando
Mac Gargan / Scorpion
Mark Ruffalo
Bruce Banner / Hulk
Liza Colón-Zayas
Detective Jean DeWolff
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