Box Office
Break-even · 2.4xBudget$40M
Worldwide Gross$94M
Send Help: Low wokeness (2/10). Minor gender dynamics fuel fun, unhinged horror-thriller thrills—no lectures, forced DEI, or politics; pure Raimi entertainment with zero backlash.
Send Help features minor progressive elements primarily through its setup of a talented female employee (Rachel McAdams) mistreated by a sexist, insufferable male boss (Dylan O'Brien), which fuels their island survival conflict and leads to role-reversal revenge dynamics reminiscent of Misery or Triangle of Sadness.
This workplace misogyny theme serves as organic character motivation rather than dominating the narrative, which prioritizes gonzo horror-thriller-comedy thrills, dark humor, and Sam Raimi's signature unhinged style. The supporting cast includes diverse actors (e.g., Edyll Ismail, Dennis Haysbert, Chris Pang) likely in pre-crash plane scenes, but feels incidental and not forced given the modern setting.
No race/gender-swapping, overt lectures, DEI mandates, or creator activism in interviews; Raimi emphasizes the outrageous script for entertainment. Reception is overwhelmingly positive with strong box office ($20M opening), critical praise for performances and fun, and zero notable backlash or 'woke' complaints across reviews and social media. The film succeeds as pure entertainment without ideological intrusions compromising quality.
We've run a full content analysis on Send Help and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Send Help's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Send Help is rated R. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Sam Raimi and marketing emphasize outrageous entertainment and thrills; no interviews, studio DEI pushes, or progressive credential focus noted.
Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.
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