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  1. Wokeometer
  2. Movies
  3. Practical Magic
Practical Magic
Box Office
Flop · 0.6x
Budget$75M
Worldwide Gross$46.7M
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Practical Magic

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Practical Magic

Practical Magic

movie·PG-13·Oct 16, 1998·
Box OfficeFlop · 0.6x
$75M
Budget
$46.7M
Gross
Shop

Shop this title

Practical Magic

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Practical Magic. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Practical Magic. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Practical Magic

movie
PG-13
October 16, 1998
Wokeometer Rating
2Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Practical Magic keeps its 2/10 woke score by centering a classic witch-family story of sisters, curses, and romance with zero identity politics or activist framing. It stays neutral entertainment built on plot and characters, not messaging.

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Detailed Analysis

Practical Magic (1998) centers on sisters Sally and Gillian Owens, raised in a witch family under a generational curse that dooms their romantic partners, who must use magic to confront an evil spirit after Gillian's abusive boyfriend dies.

The story follows classic fantasy-romance tropes of family legacy, sisterly bonds, and overcoming personal curses through love and practical spells, with no foundational premise built around identity politics or systemic oppression narratives. Strong female protagonists and the emphasis on sisterhood emerge naturally from the witch-family premise and 1990s fantasy conventions rather than serving any external ideological agenda. Casting choices feature Sandra Bullock, Nicole Kidman, Stockard Channing, Dianne Wiest, and Aidan Quinn without any race, gender, or sexuality alterations to established characters or any forced diversity mandates.

Light themes of abuse and female resilience function strictly as plot devices inside the curse narrative, never expanding into activist framing or lecture moments that would disrupt the entertainment focus. The overall approach keeps progressive messaging minimal and incidental to the core story.

Key Factors

  • Strong female protagonists and sisterhood focus are organic to the witch-family premise and 1990s fantasy storytelling
  • No race/gender/sexuality changes to established characters or forced diversity in casting (Sandra Bullock, Nicole Kidman, Stockard Channing, Dianne Wiest, Aidan Quinn)
  • Light themes of abuse and female resilience appear only as plot devices within the curse narrative, without activist framing or lecture moments

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

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Directed by

  • Griffin Dunne

Is Practical Magic Woke?

We've run a full content analysis on Practical Magic and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Practical Magic?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Practical Magic's overall score.

Is Practical Magic family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Practical Magic is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Sandra Bullock
2.5Based

Sandra Bullock

Sally Owens

Nicole Kidman
2.6Based

Nicole Kidman

Gillian Owens

Stockard Channing
3Based

Stockard Channing

Aunt Frances

Dianne Wiest
1.8Based

Dianne Wiest

Aunt Jet

Goran Višnjić
4.9Mixed

Goran Višnjić

Jimmy Angelov

Aidan Quinn
2Based

Aidan Quinn

Gary Hallet

Evan Rachel Wood
2.8Based

Evan Rachel Wood

Kylie Owens

A
2Based

Alexandra Artrip

Antonia Owens

Mark Feuerstein
1.3Based

Mark Feuerstein

Michael

Caprice Benedetti
2Based

Caprice Benedetti

Maria Owens

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