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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Onward
Onward
Box Office
Flop · 0.7x
Budget$200M
Worldwide Gross$141.9M
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Onward

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Onward

Onward

movie·PG·Mar 6, 2020·
Box OfficeFlop · 0.7x
$200M
Budget
$141.9M
Gross
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Shop this title

Onward

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Digital video
Amazon — Digital video. Search this format: Onward. Opens in a new tab
DVD & Blu-ray
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Onward

movie
PG
March 6, 2020
Wokeometer Rating
3Based
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Onward stays a safe, story-first family adventure centered on brotherhood and loss. Its only progressive note—a single throwaway lesbian line—earns the film a low 3/10 woke score without touching the plot or themes.

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Detailed Analysis

Onward centers on a traditional family quest narrative involving two elf brothers seeking to revive their deceased father through magic in a suburban fantasy setting where technology has supplanted sorcery.

Core themes revolve around brotherhood, self-confidence, loss, and father-son bonds—classic coming-of-age and hero's journey elements without activist framing. The primary progressive element is a brief, passing reference to a lesbian relationship involving a minor supporting character (a cyclops police officer voiced by Lena Waithe, who casually mentions her girlfriend). This single line of dialogue, delivered in a peripheral scene, serves as Pixar's first explicit LGBTQ self-identification in animation but does not influence the plot, character arcs, or emotional core.

Supporting voice casting includes diverse performers such as Octavia Spencer and Ali Wong in non-lead roles, alongside the main elf brothers voiced by white male actors Tom Holland and Chris Pratt. Director comments emphasize depicting a 'modern fantasy world' to reflect contemporary society, but this manifests only in incidental world-building rather than overt messaging. No race- or gender-swapping of established characters occurs, no systemic oppression or identity politics drive the story, and audience reactions show limited backlash focused on the tokenistic nature of the representation rather than widespread ideological critique. The elements remain background and non-central, fitting incidental inclusion in a family-oriented fantasy without compromising the premise.

Key Factors

  • Incidental lesbian reference via one line from a minor supporting character
  • Diverse supporting voice casting without altering leads or source material
  • Director intent limited to 'representing the modern world' in background details

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Dan Scanlon

Is Onward Woke?

We've run a full content analysis on Onward and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Onward?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Onward's overall score.

Is Onward family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Onward is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Tom Holland
2.8Based

Tom Holland

Ian Lightfoot (voice)

Chris Pratt
2.6Based

Chris Pratt

Barley Lightfoot (voice)

Julia Louis-Dreyfus
0.9Based

Julia Louis-Dreyfus

Laurel Lightfoot (voice)

Octavia Spencer
4.7Mixed

Octavia Spencer

The Manticore (voice)

Mel Rodriguez
2.7Based

Mel Rodriguez

Officer Colt Bronco (voice)

Kyle Bornheimer
2.5Based

Kyle Bornheimer

Wilden Lightfoot (voice)

Lena Waithe
3Based

Lena Waithe

Officer Spector (voice)

Ali Wong
5.4Mixed

Ali Wong

Officer Gore (voice)

Grey DeLisle
2.4Based

Grey DeLisle

Dewdrop (voice)

Tracey Ullman
2.7Based

Tracey Ullman

Grecklin (voice)

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