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  1. Wokeometer
  2. Movies
  3. Once Upon a Time... in Hollywood
Once Upon a Time... in Hollywood
Box Office
Hit · 4.1x
Budget$95M
Worldwide Gross$393.9M
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Once Upon a Time... in Hollywood

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Once Upon a Time... in Hollywood

Once Upon a Time... in Hollywood

movie·R·Jul 26, 2019·
Box OfficeHit · 4.1x
$95M
Budget
$393.9M
Gross
Shop

Shop this title

Once Upon a Time... in Hollywood

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Once Upon a Time... in Hollywood. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Once Upon a Time... in Hollywood. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Once Upon a Time... in Hollywood

movie
R
July 26, 2019
Wokeometer Rating
1Based
Audience Woke Score
0/10
Based
1 Rating
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

A pure nostalgia trip centered on classic Hollywood storytelling and male friendship, with zero progressive messaging or identity politics. Safe, neutral entertainment at a 1/10 woke score.

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Detailed Analysis

Once Upon a Time... in Hollywood contains virtually no progressive ideological messaging.

The film is a nostalgic, stylized depiction of 1969 Hollywood centered on white male protagonists Rick Dalton and Cliff Booth navigating a changing industry, with an alternate-history resolution to the Manson murders that celebrates traditional masculinity, stoic friendship, and violent retribution against counterculture figures. Casting adheres strictly to period-appropriate historical figures (e.g., Margot Robbie as Sharon Tate) with no race- or gender-swapping of established characters, no DEI mandates, and no insertion of modern identity politics, systemic oppression narratives, or critiques of patriarchy/traditional norms.

Themes emphasize the decline of classic Hollywood glamour and the dangers of hippie excess rather than any activist framing. Creator Quentin Tarantino has publicly criticized ideologically driven 'woke Hollywood,' aligning the film's intent with entertainment and stylistic revisionism over social justice.

Woke-leaning critics attacked the movie precisely for its 'regressive' focus on white male stardom, absence of diversity, and unapologetic male gaze/violence, confirming the lack of embedded progressive elements. Minor incidental diversity (e.g., background characters) is organic to the era and does not drive the narrative.

Key Factors

  • Period-authentic casting with no source-material alterations for diversity
  • Core premise and themes rooted in traditional Hollywood nostalgia and anti-counterculture stance without identity politics
  • Creator intent and audience/critic divide highlighting rejection of modern activist framing

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Quentin Tarantino

Is Once Upon a Time... in Hollywood Woke?

We've run a full content analysis on Once Upon a Time... in Hollywood and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Once Upon a Time... in Hollywood?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Once Upon a Time... in Hollywood's overall score.

Is Once Upon a Time... in Hollywood family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Once Upon a Time... in Hollywood is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Leonardo DiCaprio
2.7Based

Leonardo DiCaprio

Rick Dalton

Brad Pitt
1.7Based

Brad Pitt

Cliff Booth

Margot Robbie
2.9Based

Margot Robbie

Sharon Tate

Emile Hirsch
2.2Based

Emile Hirsch

Jay Sebring

Margaret Qualley
2.8Based

Margaret Qualley

'Pussycat'

Timothy Olyphant
2.2Based

Timothy Olyphant

Jim Stacy

Julia Butters
1.7Based

Julia Butters

Trudi Fraser

Austin Butler
2Based

Austin Butler

'Tex'

Dakota Fanning
2.4Based

Dakota Fanning

'Squeaky'

Bruce Dern
2Based

Bruce Dern

George Spahn

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