Box Office
Hit · 5.1xBudget$81M
Worldwide Gross$414.4M
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Kingsman: The Secret Service
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Kingsman: The Secret Service
movie·R·Feb 13, 2015·
Box OfficeHit · 5.1x
$81M
Budget
$414.4M
Gross
Shop
Shop this title
Kingsman: The Secret Service
We may earn a commission from purchases through these links.
Digital video
Search US stores by format. Check the title and edition before buying.
Explore Prime Video — Opens in a new tab
Catalog availability and subscription terms vary.
Kingsman: The Secret Service
movie
R
February 13, 2015
Wokeometer Rating
1Based
Scale: 0 = not woke, 10 = maximally woke
TL;DR Verdict
Kingsman delivers classic spy action through Eggsy and Harry Hart's battle against a tech billionaire, with no identity politics or systemic oppression framing. Its 1/10 woke score reflects pure entertainment that mocks elite agendas instead of pushing them.
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Detailed Analysis
Kingsman: The Secret Service centers on a working-class street kid, Eggsy, recruited into a traditional British spy organization by Harry Hart to combat a tech billionaire villain whose plot explicitly mocks climate-change-driven population culling by global elites.
The narrative follows classic spy tropes and class mobility without any framing around systemic oppression, identity politics, or critiques of traditional norms. Casting includes diverse actors such as Samuel L.
Jackson as the villain Valentine and Sofia Boutella as the assassin Gazelle, but these roles are defined by story function rather than any highlighted identity traits or forced representation mandates. Director Matthew Vaughn has described the film as a fun, wink-filled entertainment pastiche of Bond-style spy movies, explicitly pushing back against feminist criticism of its ending joke by calling it empowering rather than aligning with activist framing.
Key Factors
- Traditional class-mobility hero's journey with no identity-based conflicts
- Villain's environmentalist genocide plot satirizes progressive elite concerns
- Director intent focused on entertainment and classic tropes, not messaging
- Incidental diverse casting without swaps or centrality to premise
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Detailed BreakdownPro
Free Preview1 of 5 categories unlocked
Corporate & Creator Activism0
The director has explicitly rejected activist framing around the film, with no studio DEI initiatives or marketing centered on progressive credentials.
Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.
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Is Kingsman: The Secret Service Woke?
We've run a full content analysis on Kingsman: The Secret Service and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Frequently Asked Questions
What kind of woke content is in Kingsman: The Secret Service?
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Kingsman: The Secret Service's overall score.
Is Kingsman: The Secret Service family-friendly?
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Kingsman: The Secret Service is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
How does Wokeometer score movies?
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
