Box Office
Hit · 5.1xBudget$81M
Worldwide Gross$414.4M
Kingsman delivers classic spy action through Eggsy and Harry Hart's battle against a tech billionaire, with no identity politics or systemic oppression framing. Its 1/10 woke score reflects pure entertainment that mocks elite agendas instead of pushing them.
Kingsman: The Secret Service centers on a working-class street kid, Eggsy, recruited into a traditional British spy organization by Harry Hart to combat a tech billionaire villain whose plot explicitly mocks climate-change-driven population culling by global elites.
The narrative follows classic spy tropes and class mobility without any framing around systemic oppression, identity politics, or critiques of traditional norms. Casting includes diverse actors such as Samuel L.
Jackson as the villain Valentine and Sofia Boutella as the assassin Gazelle, but these roles are defined by story function rather than any highlighted identity traits or forced representation mandates. Director Matthew Vaughn has described the film as a fun, wink-filled entertainment pastiche of Bond-style spy movies, explicitly pushing back against feminist criticism of its ending joke by calling it empowering rather than aligning with activist framing.
We've run a full content analysis on Kingsman: The Secret Service and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Kingsman: The Secret Service's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Kingsman: The Secret Service is rated R. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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