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  1. Wokeometer
  2. Movies
  3. It
It
Box Office
Hit · 20.6x
Budget$35M
Worldwide Gross$719.8M
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It

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It

It

movie·R·Sep 8, 2017·
Box OfficeHit · 20.6x
$35M
Budget
$719.8M
Gross
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Shop this title

It

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Digital video
Amazon — Digital video. Search this format: It. Opens in a new tab
DVD & Blu-ray
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It

movie
R
September 8, 2017
Wokeometer Rating
2Based
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

It stays faithful to King's novel with no activist casting or messaging, delivering pure horror and coming-of-age thrills at a low 2/10 woke score.

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Detailed Analysis

The 2017 film It adapts Stephen King's 1986 novel with casting that closely follows the source material rather than introducing activist-driven changes.

Mike Hanlon remains Black, portrayed by Chosen Jacobs as in the book, while Beverly Marsh is the sole female lead played by Sophia Lillis; the rest of the Losers Club (Bill by Jaeden Martell, Richie by Finn Wolfhard, Eddie by Jack Dylan Grazer, Ben by Jeremy Ray Taylor, Stan by Wyatt Oleff) aligns with the original characters without gender or race swaps of established figures. Director Andy Muschietti added minor details such as making Stan the son of a rabbi to underscore familial oppression, but these serve the story's existing themes of isolation and fear rather than injecting contemporary identity politics.

The central premise revolves around the children confronting Pennywise and personal traumas like bullying, parental abuse, and racism as depicted in the novel, without dialogue or subplots framing systemic oppression through a modern social justice lens. Reception showed no notable backlash labeling the film 'woke,' with audiences and critics focusing on its horror elements, performances, and fidelity to the coming-of-age horror narrative instead of ideological messaging. Overall, any progressive-adjacent elements remain incidental and organic to the 1980s source, not central or activist in intent.

Key Factors

  • Casting faithful to book's demographics with no established character race/gender swaps
  • Themes of bullying and abuse drawn directly from 1986 novel without modern activist framing
  • No creator statements or plot elements centering DEI, LGBTQ+ identity, or critiques of traditional norms

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Andy Muschietti

Is It Woke?

We've run a full content analysis on It and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in It?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into It's overall score.

Is It family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). It is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Jaeden Martell
2.7Based

Jaeden Martell

Bill Denbrough

Jeremy Ray Taylor
2Based

Jeremy Ray Taylor

Ben Hanscom

Sophia Lillis
3.7Based

Sophia Lillis

Beverly Marsh

Finn Wolfhard
3.2Based

Finn Wolfhard

Richie Tozier

Chosen Jacobs
2Based

Chosen Jacobs

Mike Hanlon

Jack Dylan Grazer
2.5Based

Jack Dylan Grazer

Eddie Kaspbrak

Wyatt Oleff
4.3Mixed

Wyatt Oleff

Stanley Uris

Bill Skarsgård
2.4Based

Bill Skarsgård

Pennywise

Nicholas Hamilton
2Based

Nicholas Hamilton

Henry Bowers

Jake Sim
2Based

Jake Sim

Belch Huggins

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