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  1. Wokeometer
  2. Movies
  3. House of Gucci
House of Gucci
Box Office
Break-even · 2.0x
Budget$75M
Worldwide Gross$153.2M
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House of Gucci

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House of Gucci

House of Gucci

movie·R·Nov 24, 2021·
Box OfficeBreak-even · 2.0x
$75M
Budget
$153.2M
Gross
Shop

Shop this title

House of Gucci

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: House of Gucci. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: House of Gucci. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

House of Gucci

movie
R
November 24, 2021
Wokeometer Rating
2Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

House of Gucci sticks to classic biopic territory—greed, family betrayal, and personal downfall—without identity politics or DEI framing. Patrizia's drive fuels the story as documented history, not activism, for a clean 2/10 woke score.

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Detailed Analysis

House of Gucci is a biographical crime drama centered on the real-life ambition, family power struggles, betrayal, and murder within the Gucci dynasty, following Patrizia Reggiani's marriage to Maurizio Gucci and her role in his killing.

The narrative follows traditional biopic and crime-drama conventions focused on greed, legacy, and personal downfall, with no foundational premise or primary emotional driver rooted in progressive ideology such as identity politics, systemic oppression critiques, or DEI mandates. Patrizia, portrayed by Lady Gaga, functions as a strong female protagonist whose ambition and agency drive the story in a historical family and business setting, fully justified by documented source events rather than activist framing. An incidental reference to navigating a male-dominated corporate culture appears in the film's portrayal of Patrizia, yet the real Gucci family explicitly rejected this element as inaccurate and indulgent.

Casting choices placed non-Italian actors including Lady Gaga, Adam Driver, and Al Pacino in Italian roles, drawing criticism over accents, but the production avoided any race- or gender-swapping of established historical figures and introduced no identity-based messaging. These elements keep the focus on personal and familial conflict without injecting contemporary political themes, resulting in a low woke score.

Key Factors

  • Strong female protagonist Patrizia (Lady Gaga) driven by ambition and agency in a historical family/business setting, fully justified by the source events rather than activist framing
  • Incidental reference to navigating a 'male-dominated corporate culture' in the film's portrayal of Patrizia, which the real Gucci family explicitly rejected as inaccurate and indulgent
  • Casting of non-Italian actors (e.g., Lady Gaga, Adam Driver, Al Pacino) in Italian roles with criticized accents, but no race- or gender-swapping of established historical figures and no identity-based messaging

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Ridley Scott

Is House of Gucci Woke?

We've run a full content analysis on House of Gucci and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in House of Gucci?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into House of Gucci's overall score.

Is House of Gucci family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). House of Gucci is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Lady Gaga
2.3Based

Lady Gaga

Patrizia Reggiani

Adam Driver
3.1Based

Adam Driver

Maurizio Gucci

Al Pacino
0.6Based

Al Pacino

Aldo Gucci

Jeremy Irons
2.5Based

Jeremy Irons

Rodolfo Gucci

Jared Leto
2.7Based

Jared Leto

Paolo Gucci

Jack Huston
2.8Based

Jack Huston

Domenico De Sole

Salma Hayek Pinault
2.8Based

Salma Hayek Pinault

Pina Auriemma

Alexia Murray
2Based

Alexia Murray

Silvana Reggiani

Vincent Riotta
2Based

Vincent Riotta

Fernando Reggiani

Gaetano Bruno
1.5Based

Gaetano Bruno

Franco

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