Box Office
Flop · 0.6xBudget$8.8M
Worldwide Gross$5.1M
Hit Man stays laser-focused on romantic crime comedy, deception, and self-discovery with zero identity politics or activist messaging. This makes it safe, neutral entertainment that earns a 1/10 woke score.
Hit Man is a straightforward romantic crime comedy centered on Glen Powell's Gary Johnson, a mild-mannered professor who poses as various hitmen for New Orleans police stings and falls for client Madison (Adria Arjona), an unhappily married woman seeking escape from her abusive husband.
The narrative follows classic tropes of deception, self-discovery through role-playing, and romance leading to marriage and family, with no thematic focus on identity politics, systemic oppression, or critiques of traditional norms. Casting includes Powell as the lead alongside Arjona and supporting actors like Retta and Sanjay Rao in police roles, reflecting standard modern ensemble diversity in a New Orleans setting without any race- or gender-swapping of established characters or foregrounded DEI elements.
Creator intent from Richard Linklater and Powell emphasizes fun, sexy entertainment based on a real-life Texas Monthly article, with no activist statements. Audience and critic reception highlights its lighthearted appeal and Powell's charismatic performance, showing zero notable backlash or "woke" labeling.
We've run a full content analysis on Hit Man and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Hit Man's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Hit Man is rated R. For a full picture, combine our woke analysis with the age ratingto decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
See how this title scores across all 5 woke subcategories with detailed explanations.
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