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  1. Wokeometer
  2. Movies
  3. HIM
HIM
Box Office
Underperformed · 1.0x
Budget$27M
Worldwide Gross$27.8M
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HIM

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HIM

HIM

movie·R·Sep 19, 2025·
Box OfficeUnderperformed · 1.0x
$27M
Budget
$27.8M
Gross
Shop

Shop this title

HIM

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: HIM. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: HIM. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

HIM

movie
R
September 19, 2025
Wokeometer Rating
5Mixed
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

HIM weaves in moderate themes of Black athletes as exploited commodities within sports culture, yet these stay secondary to its core psychological horror without dominating the narrative. This balanced approach earns a 5/10 score.

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Detailed Analysis

The film features an all-Black core cast in its football-centric roles, with Marlon Wayans as the aging GOAT quarterback Isaiah White and Tyriq Withers as the rising prospect Cameron Cade, alongside Julia Fox as White's influencer wife.

This casting aligns with NFL demographics but occurs in a story produced by Jordan Peele and directed by Justin Tipping that explicitly frames the narrative around the exploitation of Black athletes as commodities by institutions, including critiques of 'White ownership that breaks down and throws away Black bodies.' Reviews highlight subtext becoming text on football as religion, hero worship, sacrifice, and locker-room dynamics, with lines like a father's 'That's what real men do. They make sacrifices' serving as a launchpad for darker explorations of masculinity and obsession.

Director interviews emphasize the athlete-as-commodity theme and institutional pressures. Reception shows a sharp critic-audience divide, with 30% on Rotten Tomatoes, Metacritic at 38, and some audience pushback labeling it overly symbolic social commentary that prioritizes messaging over coherent horror. These elements introduce noticeable progressive framing around systemic exploitation and toxic sports culture but remain secondary to the core psychological horror premise of training turning sinister, without race-swapping, explicit identity politics lectures, or LGBTQ+ focal points.

Key Factors

  • Black leads and critique of institutional exploitation of Black athletes
  • Themes of toxic masculinity and sports as religion with social commentary
  • Jordan Peele production and director intent on athlete commodification
  • Mixed reception with criticism of heavy-handed messaging

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

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Directed by

  • Justin Tipping

Is HIM Woke?

We've run a full content analysis on HIM and scored it 5/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in HIM?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into HIM's overall score.

Is HIM family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). HIM is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Marlon Wayans
1.7Based

Marlon Wayans

Isaiah

Tyriq Withers
3Based

Tyriq Withers

Cam

Julia Fox
2.7Based

Julia Fox

Elsie

Tim Heidecker
2.4Based

Tim Heidecker

Tom

Jim Jefferies
5Mixed

Jim Jefferies

Marco

Maurice Greene
5Mixed

Maurice Greene

Malek / Horned Fanatic

Indira G. Wilson
5Mixed

Indira G. Wilson

Yvette

Geron McKinley
5Mixed

Geron McKinley

Drew

Heather Lynn Harris
5Mixed

Heather Lynn Harris

Jasmine

D
5Mixed

Don Benjamin

Cam Sr.

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