WOKEOMETER.app

The definitive guide to cultural themes in modern entertainment.

Follow @wokeometerr on X

The Woke Report

New scores and the context behind them. A free Friday roundup, when there’s news to share.

Pro MembershipBuy Us a Coffee

Browse Media

  • Movies
  • TV Shows
  • Games
  • Books

Rankings

  • Platforms
  • Franchises
  • Studios
  • Hall of Fame
  • Game series

Company

  • About
  • Mission
  • How We Define Woke
  • Developers
  • Sponsor Wokeometer
  • Feature your work

Support

  • Daily Challenge
  • Calibrate Dial
  • Pro Membership
  • Buy Us a Coffee
  • Contact
Terms of ServicePrivacy PolicyAffiliate information

© 2026 Wokeometer

Film data fromTMDB

As an Amazon Associate I earn from qualifying purchases. We may earn a commission if you buy through these links. Our scores and analysis are independent.

  1. Wokeometer
  2. Movies
  3. Ferdinand
Ferdinand
Box Office
Break-even · 2.7x
Budget$111M
Worldwide Gross$295M
Shop this title

Shop this title

Ferdinand

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Ferdinand. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Ferdinand. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Ferdinand

Ferdinand

movie·PG·Dec 15, 2017·
Box OfficeBreak-even · 2.7x
$111M
Budget
$295M
Gross
Shop

Shop this title

Ferdinand

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Ferdinand. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Ferdinand. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Ferdinand

movie
PG
December 15, 2017
Wokeometer Rating
4Mixed
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Ferdinand lands a moderate 4/10 woke score due to its diverse voice cast and light emphasis on rejecting toxic masculinity. These themes stay secondary to the original story’s simple “be yourself” message.

Get the next Woke Report ↓
Paid creator placementsFeature your article or video on this page

Detailed Analysis

The 2017 animated adaptation of the 1936 children's book centers on a pacifist bull who rejects aggression and bullfighting in favor of flowers and gentleness, expanding the source with added animal sidekicks and a farm escape plot.

Progressive elements appear in the diverse voice cast (including Kate McKinnon, Gina Rodriguez, Anthony Anderson, and Daveed Diggs alongside John Cena) and narrative emphasis on defying traditional male expectations of toughness and fighting. Reviews frequently highlight its challenge to 'toxic masculinity' and gender stereotypes, with some interpreting Ferdinand's non-conformity as queer-coded or LGBT+-resonant.

The anti-bullfighting stance draws criticism as manipulative or 'woke fantasy' in Spanish commentary and recent social media. These aspects influence character arcs and subplots around self-acceptance and non-violence but remain secondary to the classic 'be yourself' adventure structure inherited from the book, without explicit identity politics, lectures, or source-material alterations for diversity. No major creator statements frame it as activism, and audience backlash was limited rather than widespread 'go woke go broke' rejection.

Key Factors

  • Diverse voice casting in animal roles
  • Thematic focus on non-traditional masculinity and pacifism
  • Anti-bullfighting message framed as progressive critique in reception

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

Unlock with Pro

From $3/month · 3-day trial for $1

The Woke Report

A curated roundup of newly scored movies, shows, and games, with the context behind the scores. Free. Unsubscribe anytime.

Privacy policy

Directed by

  • Carlos Saldanha

Is Ferdinand Woke?

We've run a full content analysis on Ferdinand and scored it 4/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Ferdinand?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Ferdinand's overall score.

Is Ferdinand family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Ferdinand is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

Enjoy Wokeometer? Help keep independent media analysis alive. Support us →

Browse Wokeometer by service

Disney+Max

Browse Wokeometer by service

Disney+Max

Top Cast

John Cena
2.8Based

John Cena

Ferdinand (voice)

Kate McKinnon
4.6Mixed

Kate McKinnon

Lupe (voice)

Anthony Anderson
5.9Mixed

Anthony Anderson

Bones (voice)

Bobby Cannavale
2.8Based

Bobby Cannavale

Valiente / Valiente's Father (voice)

Peyton Manning
4Mixed

Peyton Manning

Guapo (voice)

Gina Rodriguez
3.5Based

Gina Rodriguez

Una (voice)

Miguel Ángel Silvestre
5.5Mixed

Miguel Ángel Silvestre

El Primero (voice)

David Tennant
3.8Based

David Tennant

Angus (voice)

Flula Borg
2.7Based

Flula Borg

Hans (voice)

Jerrod Carmichael
5Mixed

Jerrod Carmichael

Paco (voice)

You Might Also Like

Similar titles you might enjoy

Toy Story

Toy Story

movie · G

The Secret Life of Pets 2

The Secret Life of Pets 2

movie · PG

The Road to El Dorado

The Road to El Dorado

movie · PG

The Book of Life

The Book of Life

movie · PG

Chickenhare and the Hamster of Darkness

Chickenhare and the Hamster of Darkness

movie · PG

Audience Reviews

No reviews yet

Be the first to share what you thought of Ferdinand.