The film explicitly questions the morality of human 'dominion' over animals and frames speciesism as rooted in the same superiority complex that underpins racism and sexism, with narration and director statements drawing direct parallels between these forms of oppression. This thematic linkage forms a core structural element rather than an incidental aside, positioning traditional human-animal relationships as equivalent to historical systems of discrimination. Delforce, an avowed abolitionist, rejects incremental welfare reforms as marketing ploys and positions the film as a tool to force transparency and drive vegan conversion and activism, including coordinated protests and marches.

Celebrity narrators including Joaquin Phoenix, Rooney Mara, and Sia were selected specifically for their established vegan activism, reinforcing the project's intent to dismantle rather than reform norms of animal exploitation. The central premise of systemic animal oppression therefore functions as advocacy for broad societal restructuring toward veganism, with the comparisons to racism and sexism serving as the primary rhetorical mechanism.