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  1. Wokeometer
  2. Movies
  3. Diary of a Wimpy Kid
Diary of a Wimpy Kid
Box Office
Hit · 5.0x
Budget$15M
Worldwide Gross$75.7M
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Diary of a Wimpy Kid

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Diary of a Wimpy Kid

Diary of a Wimpy Kid

movie·PG·Mar 19, 2010·
Box OfficeHit · 5.0x
$15M
Budget
$75.7M
Gross
Shop

Shop this title

Diary of a Wimpy Kid

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Diary of a Wimpy Kid. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Diary of a Wimpy Kid. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

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Diary of a Wimpy Kid

movie
PG
March 19, 2010
Wokeometer Rating
1Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Diary of a Wimpy Kid stays laser-focused on middle-school friendships, pranks, and family laughs with zero activist framing or identity messaging. The result is safe, neutral entertainment that earns a 1/10 wokeness score.

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Detailed Analysis

Diary of a Wimpy Kid (2010) is a straightforward live-action adaptation of Jeff Kinney's 2007 book, centering on Greg Heffley's (Zachary Gordon) misadventures navigating middle school popularity, friendship with Rowley Jefferson (Robert Capron), family dynamics with parents Susan (Rachael Harris) and Frank (Steve Zahn), and brother Rodrick (Devon Bostick).

The plot follows classic kid-comedy tropes of bullying, pranks, the Cheese Touch, and learning the value of true friendship. Casting matches the source descriptions exactly, with Greg portrayed as a typical white middle-school boy and no race- or gender-swapping of any established characters, while secondary roles like Karan Brar as Chirag Gupta remain incidental and do not alter the story. The film stays tightly focused on entertainment, personal growth, and everyday middle-school conflicts without any activist framing, lecture moments, or critiques of traditional norms. Creator intent aligns with the original book's lighthearted approach, delivering a pure comedy that prioritizes relatable kid experiences over identity politics or systemic narratives, resulting in a refreshingly apolitical adaptation that lets the humor and character arcs stand on their own.

Key Factors

  • Faithful adaptation of source material with no race- or gender-swapping of established characters
  • Story focused purely on entertainment, bullying, and personal growth without activist framing or lecture moments
  • Casting matches book descriptions (e.g., Greg as a typical white middle-school boy) with only incidental secondary diversity like Karan Brar as Chirag Gupta

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Thor Freudenthal

Is Diary of a Wimpy Kid Woke?

We've run a full content analysis on Diary of a Wimpy Kid and scored it 1/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Diary of a Wimpy Kid?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Diary of a Wimpy Kid's overall score.

Is Diary of a Wimpy Kid family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Diary of a Wimpy Kid is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Zachary Gordon
2.7Based

Zachary Gordon

Greg Heffley

Robert Capron
1Based

Robert Capron

Rowley Jefferson

Steve Zahn
2.7Based

Steve Zahn

Frank Heffley

Devon Bostick
1.3Based

Devon Bostick

Rodrick Heffley

Rachael Harris
3Based

Rachael Harris

Susan Heffley

Chloë Grace Moretz
4Mixed

Chloë Grace Moretz

Angie Steadman

Laine MacNeil
1Based

Laine MacNeil

Patty Farrell

Andrew McNee
1Based

Andrew McNee

Coach Malone

Connor Fielding
1Based

Connor Fielding

Manny Heffley

Owen Fielding
1Based

Owen Fielding

Manny Heffley

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