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  1. Wokeometer
  2. Movies
  3. Cowboys & Aliens
Cowboys & Aliens
Box Office
Underperformed · 1.1x
Budget$163M
Worldwide Gross$174.8M
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Cowboys & Aliens

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Cowboys & Aliens

Cowboys & Aliens

movie·PG-13·Jul 29, 2011·
Box OfficeUnderperformed · 1.1x
$163M
Budget
$174.8M
Gross
Shop

Shop this title

Cowboys & Aliens

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Cowboys & Aliens. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Cowboys & Aliens. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

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Catalog availability and subscription terms vary.

Cowboys & Aliens

movie
PG-13
July 29, 2011
Wokeometer Rating
2Based
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Cowboys & Aliens delivers neutral, story-driven sci-fi Western action with zero progressive messaging or modern agendas, making it safe entertainment centered on survival and alliances. It earns a low 2/10 woke score for sticking strictly to genre thrills.

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Detailed Analysis

Cowboys & Aliens (2011) delivers straightforward genre entertainment as a sci-fi Western mashup with no progressive ideological framing.

The core premise centers on amnesiac outlaw Jake Lonergan (Daniel Craig) allying with cattleman Woodrow Dolarhyde (Harrison Ford) and the mysterious Ella Swenson (Olivia Wilde) to battle alien invaders, drawing in townspeople, outlaws, and Apache warriors for a survival showdown. Ella functions as a capable alien ally who speaks Apache, survives fire, and ultimately sacrifices herself to destroy the enemy ship by detonating Lonergan's bracelet—her role stems directly from the sci-fi plot rather than any modern social commentary. Nat Colorado (Adam Beach), Dolarhyde's half-Apache right-hand man, joins the posse and dies heroically protecting his boss, fitting the 1870s Arizona setting without any forced or anachronistic emphasis.

Key Factors

  • Organic inclusion of Apache warriors and Nat Colorado as a supporting character justified by historical Western context
  • Ella Swenson as a plot-driven alien female lead with no feminist messaging or identity focus
  • Absence of race/gender swaps, social justice themes, creator activist statements, or audience backlash tied to ideology

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Jon Favreau

Is Cowboys & Aliens Woke?

We've run a full content analysis on Cowboys & Aliens and scored it 2/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Cowboys & Aliens?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Cowboys & Aliens's overall score.

Is Cowboys & Aliens family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Cowboys & Aliens is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Daniel Craig
4.1Mixed

Daniel Craig

Jake Lonergan

Harrison Ford
2.7Based

Harrison Ford

Woodrow Dolarhyde

Olivia Wilde
4.2Mixed

Olivia Wilde

Ella Swenson

Sam Rockwell
3.2Based

Sam Rockwell

Doc

Adam Beach
1Based

Adam Beach

Nat Colorado

Paul Dano
1.1Based

Paul Dano

Percy Dolarhyde

Noah Ringer
2Based

Noah Ringer

Emmet Taggart

Keith Carradine
2Based

Keith Carradine

Sheriff John Taggart

Clancy Brown
1.7Based

Clancy Brown

Meacham

Walton Goggins
2.5Based

Walton Goggins

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