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  3. Cowboys
Cowboys
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Cowboys

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Cowboys

Cowboys

movie·15·Feb 12, 2021·
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Cowboys

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Digital video
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DVD & Blu-ray
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Cowboys

movie
15
February 12, 2021
Wokeometer Rating
9Woke
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Cowboys earns its 9/10 woke score by centering the entire plot on a child's rejection of their birth sex, casting the traditional mother as the villain and the accepting father as the hero in a deliberate push for childhood gender dysphoria. Skip it if you want a story, not an agenda.

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Detailed Analysis

The 2020 drama Cowboys centers its entire premise and emotional arc on the transgender identity of its preteen protagonist Joe.

The plot follows father Troy (Steve Zahn) fleeing with Joe across Montana to Canada after the boy comes out, explicitly rejecting his mother's insistence on dresses, pink clothing, and traditional femininity; flashbacks detail Joe's discomfort with his birth sex and lines such as “Sometimes I think aliens put me in this girl body as a joke. I’m in the wrong body.” The conservative mother Sally (Jillian Bell) functions as the primary antagonist enforcing “God’s path” and gender norms, while the father’s acceptance drives the outlaw-cowboy journey. Director Anna Kerrigan deliberately cast trans actor Sasha Knight as Joe after consulting GLAAD and trans youth, framing the story as a modern Western about outlaws and non-traditional families with explicit intent to promote acceptance of childhood gender dysphoria.

Key Factors

  • Core premise and all major conflicts revolve around a child's transgender identity and parental acceptance vs. rejection
  • Mother portrayed as conservative antagonist pushing traditional gender roles; father as affirming hero
  • Director's stated activist intent, deliberate casting of trans actor, and GLAAD consultation
  • Explicit coming-out dialogue and scenes foregrounding 'wrong body' narrative as central emotional driver
  • Premiere at Outfest and framing as a message-driven family drama about trans youth in conservative Montana setting

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

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Directed by

  • Anna Kerrigan

Is Cowboys Woke?

We've run a full content analysis on Cowboys and scored it 9/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Cowboys?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Cowboys's overall score.

Is Cowboys family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Cowboys is rated 15. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Steve Zahn
2.7Based

Steve Zahn

Troy

Jillian Bell
5.7Mixed

Jillian Bell

Sally

Sasha Knight
5Mixed

Sasha Knight

Joe

Ann Dowd
7.7Woke

Ann Dowd

Faith

Gary Farmer
6Mixed

Gary Farmer

Robert Spottedbird

Chris Coy
3.4Based

Chris Coy

Jerry

John Reynolds
9Woke

John Reynolds

Grover

Bob Stephenson
6Mixed

Bob Stephenson

Sheriff George Jenkins

A
9Woke

AJ Slaght

Stevie

John Beasley
3.6Based

John Beasley

Ben

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