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Cowboys
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Cowboys earns its 9/10 woke score by centering the entire plot on a child's rejection of their birth sex, casting the traditional mother as the villain and the accepting father as the hero in a deliberate push for childhood gender dysphoria. Skip it if you want a story, not an agenda.
The 2020 drama Cowboys centers its entire premise and emotional arc on the transgender identity of its preteen protagonist Joe.
The plot follows father Troy (Steve Zahn) fleeing with Joe across Montana to Canada after the boy comes out, explicitly rejecting his mother's insistence on dresses, pink clothing, and traditional femininity; flashbacks detail Joe's discomfort with his birth sex and lines such as “Sometimes I think aliens put me in this girl body as a joke. I’m in the wrong body.” The conservative mother Sally (Jillian Bell) functions as the primary antagonist enforcing “God’s path” and gender norms, while the father’s acceptance drives the outlaw-cowboy journey. Director Anna Kerrigan deliberately cast trans actor Sasha Knight as Joe after consulting GLAAD and trans youth, framing the story as a modern Western about outlaws and non-traditional families with explicit intent to promote acceptance of childhood gender dysphoria.
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
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Privacy policyWe've run a full content analysis on Cowboys and scored it 9/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Cowboys's overall score.
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Cowboys is rated 15. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
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