Box Office
Hit · 3.9xBudget$25M
Worldwide Gross$96.3M
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Contraband
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Contraband
movie·R·Jan 13, 2012·
Box OfficeHit · 3.9x
$25M
Budget
$96.3M
Gross
Shop
Shop this title
Contraband
We may earn a commission from purchases through these links.
Search US stores by format. Check the title and edition before buying.
Explore Prime Video — Opens in a new tab
Catalog availability and subscription terms vary.
Contraband
movie
R
January 13, 2012
Wokeometer Rating
0Based
0/10
Scale: 0 = not woke, 10 = maximally woke
TL;DR Verdict
Contraband is pure neutral action-thriller storytelling with zero identity politics or social messaging, delivering a standard one-last-job plot centered on Chris Farraday's family-driven smuggling run.
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Detailed Analysis
Contraband is a 2012 action thriller remake of the Icelandic film Reykjavík-Rotterdam, centered on family man and former smuggler Chris Farraday (Mark Wahlberg) who returns to crime to repay a debt after his brother-in-law Andy (Caleb Landry Jones) botches a deal with a drug lord.
The plot follows standard crime genre conventions of one last job, family protection, and high-stakes smuggling from Panama to New Orleans, with no identity politics, critiques of traditional norms, or systemic oppression narratives. Kate Beckinsale plays his wife Kate Farraday in a conventional supporting role, while supporting characters like Tim Briggs (Giovanni Ribisi) and Sebastian Abney (Ben Foster) serve plot functions without foregrounded demographic traits or activist framing.
Key Factors
- Traditional family-man protagonist protecting wife and children with no modern social justice overlay
- Casting follows source material and setting logic with no race- or gender-swapping of established characters
- Reception and reviews focus solely on action, pacing, and clichés with zero mentions of DEI, messaging, or cultural controversy
Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.
Detailed BreakdownPro
Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism
See how this title scores across all 5 woke subcategories with detailed explanations.
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Is Contraband Woke?
We've run a full content analysis on Contraband and scored it 0/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.
Frequently Asked Questions
What kind of woke content is in Contraband?
Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Contraband's overall score.
Is Contraband family-friendly?
Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Contraband is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.
How does Wokeometer score movies?
We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →
